Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

So, you've just spotted an ad for the perfect job, now what? Get kids ready to enter the workforce by having them practice the first step, replying to a job ad. They scan the paper for a job, role-play responding to the ad via phone,...

Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...

Take a look at tobacco advertising techniques through the decades. Young scholars analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over...

This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...

Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...

Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

This plan centers around the article "How Advertisers Persuade," although it is not included in the instructional activity itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their...

Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...

Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Learners critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...

Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of...

In this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard. 

In this influence of advertising worksheet, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Eighth graders explore advertisements and deception in advertising.  In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...

Students explore employment by analyzing the newspaper. In this wanted ads instructional activity, students identify the importance of job selection and job growth while reading entries in the wanted ads for employment opportunities....

In this symbolism worksheet, students analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.

In this advertising leaflets activity, students explore and analyze how to recognize persuasive language and visual features in five leaflets. Students also fill out an advertising leaflet chart.

Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.

How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...

What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...

Learners explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.

Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...