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Lesson Plan
British Council

Advertisement Storyboard

For Teachers 6th - 12th Standards
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
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Lesson Plan
Film English

Coca-Cola Ad

For Teachers 9th - 12th Standards
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
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Lesson Plan
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Federal Trade Commission

Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
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Lesson Plan
Curated OER

Advertisement Storyboard

For Teachers 6th - 8th
Young scholars create a storyboard for an advertisement. In this advertisement lesson plan, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.
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Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Learners examine tools and techniques of advertising. In this advertising lesson plan, students view ads, disvuss common terms used, and analyze techniques. Learners are presented with situations and must design and advertisement for the...
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Lesson Plan
Curated OER

Advertising Gimmicks - Critical Thinking Required

For Teachers 9th - 12th
High schoolers identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience!

For Teachers 6th - 8th
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Lesson Plan
Curated OER

Advertising

For Teachers 10th - 12th
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Lesson Plan
Curated OER

Group Advertising Project Using iMovie

For Teachers 5th - 10th
Pupils, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Lesson Plan
Curated OER

Advertising

For Teachers 7th - Higher Ed
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Lesson Plan
Curated OER

Ad Targeting and Techniques

For Teachers 4th - 5th
Pupils explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Pupils also...
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Lesson Plan
Curated OER

"L" Stands for Elevated

For Teachers 5th - 8th
Students play a trivia game to learn more about the Chicago public transportation system. In this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
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Lesson Plan
Curated OER

Using Pictures and Slogans to Persuade an Audience!

For Teachers 6th - 8th
Young scholars discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using...
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Lesson Plan
Curated OER

Jingles All the Way

For Teachers 6th - 12th
Students explore various tactics used in advertising by studying the advertising campaigns of well-known companies. They earn about methods of political advertising in China by reading and discussing Political Power Grows From the Point...
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Lesson Plan
Curated OER

Tobacco

For Teachers 5th - 8th
Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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Lesson Plan
Curated OER

U.S. Geography: The Midwest

For Teachers 3rd - 5th
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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Lesson Plan
Curated OER

Advertising Project

For Teachers 7th - 8th
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
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Lesson Plan
Curated OER

Der Lehrling: A Lesson Plan for Advanced German Students

For Teachers 9th - 12th
Have your advanced learners concoct a new soft drink, create a product name, slogan and jingle, and present their creation to another class. While originally designed for a German classroom, this plan could easily be adapted to another...
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience

For Teachers 5th - 8th
Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
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Lesson Plan
Curated OER

Fish food Comercials

For Teachers 5th
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Lesson Plan
Curated OER

Adbusting: A Media Literacy Unit

For Teachers 9th - 12th
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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Lesson Plan
Curated OER

I'll Take One!

For Teachers 4th
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Lesson Plan
Curated OER

I Don't Pay Attention to Advertisements

For Teachers 6th
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...