Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Curated OER
PETA Pressure
High schoolers examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking activity.
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Curated OER
Organizational Strategies for First Year Composition Writers
Identify and analyze deductive reasoning through genuine texts. Compare cultural practices and beliefs about national ID cards. Look for another example of a deductive argument and prepare a brief paragraph analyzing the audience,...
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Cartoons for the Classroom: Free Speech vs. Respect for Religion
For this historical events worksheet, students analyze political cartoons about the First Amendment. Students respond to 3 talking point questions.
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and...
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
Decision Making and Teen Parenthood
Students analyze psychology by completing worksheets in class. In this decision making lesson, students identify the important choices they will need to make as they enter adulthood and discuss appropriate methods to communicating with...
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
Campaign Songs as Propaganda:Free Trade vs. Protectionism - In Whose Interest?
Students analyze campaign messages about tariffs in a 19th-century campaign song. They read and discuss the lyrics, complete an analysis worksheet, and identify the intended audience of the song's message.
Curated OER
Kentucky: Past, Present and Future
Fourth graders analyze how Kentucky's past is different from the present. They research why Kentucky was even explored and settles. What social issues face Kentucky now. Discussion lies on how Kentucky can be improved for the 21st century.
Curated OER
Let Your Motto Be Resistance: African American Portraits: Grades 3-5
Students explore the contributions of African Americans of the 20th century. In this African American history lesson, students examine portraits of Muhammad Ali, Romare Bearden, Lorraine Hansberry, Judith Jamison, and Leontyne Price in...
New York State Education Department
TASC Transition Curriculum: Workshop 3
Teachers turning into students? It's not Freaky Friday! It's a thoughtful workshop that teaches participants how to plan professional development for staff. Third in a 15-part series, the workshop provides a platform for the other...
Curated OER
Conceptual Change: The History of Thanksgiving
Twelfth graders investigate how to analyze, question and debate the validity of the information given to them from teachers, text books, the media and their peers. The purpose of this lesson is to foster a true understanding about the...