Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...

Learners consider the differences between egalitarian and traditional marriages. They analyze a series of video clips and mid-century advertisements looking for evidence of gender bias in marriage. Feminism, gender roles for women and...

Young scholars develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.

Students explore agriculture by researching the native food crops of California. Students define a list of agriculture vocabulary terms and analyze maps of California which explain which foods come from which area. Students write a...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

Students examine Hershey advertising history. For this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...

High schoolers explore common advertising strategies used by the media. In this advertising instructional activity, students identify persuasive language in advertisements and construct their own persuasive ad.

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...

Pupils analyze how education relates to the selection of college majors, the job market, and future training. In this career exploration instructional activity, students search an occupation and employment database for a specific school...

A clear, comprehensive overview of consumer debt, credit, interest, international currency, and social responsibility, this 45-minute session falters in the application stage. You'll need to create a way for learners to demonstrate their...

Learners create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students read and discuss the writings of Elizabeth Cady Stanton, Timothy Shay Arthur and others to explore mid to late 19th century dress reform. They use their findings to write a letter to an editor from a 19th century viewpoint.

Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined. Use the video camera to produce advertisements that show understanding of the...

Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this instructional activity, students examine the ground...