Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...

Students argue an appellate case and analyze public policy conflicts.

Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.

Many critics consider William Golding's Lord of the Flies as one of the best English language novels of the 20th century! It is also one of the 100 most challenged books taught in schools! Instructors willing to accept the challenge of...

High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.

Lilly Martin Spencer's "Peeling Onions" is the subject of a series of exercises that model for learners how to use the elements of art to read a painting. A series of worksheets focus viewers' attention on how Spencer uses...

Jerome Myers' depiction of the urban landscape in "Sunday Morning" is the focus of a series of activities that asks viewers to examine how an artist uses the elements of a painting to tell a story. The resource packet includes an...

As a visual way to review addition principles, this presentation would appeal to very young students. The graphics are inviting, the questions easy to understand. Kindergarten or first grade teachers would find this a useful and...

Almost a complete lesson in itself, this presentation will enhance any bonding and compounds unit. The concepts included are charges of atoms lending to particular molecular structures, the stability of bonds and how to diagram them....

Discuss the environment of the Arctic tundra using this resource. The focus of this lesson is the story A Walk in the Tundra by Rebecca L. Johnson. The appealing illustrations are bound to captivate your class! After reading the...

Discover onset and rime blends using this interactive activity which will appeal to your kinesthetic learners. Using the sliding templates provided, budding readers try different onsets with each rime. They practice reading skills by...

Give your budding readers practice with vowel sounds using a sorting activity which will especially appeal to kinesthetic learners. They examine two cans, each with a header card attached. The header card words have the same vowel...

Jane wants a new television, but she's not sure what size to buy! Your middle schoolers can figure it out when they apply the Pythagorean theorem. Produced especially for meeting Common Core standards in geometry, this activity appeals...

Introduce your class to the Everest expedition to reenact a 1924 climb by George Mallory and Andrew Irvine. Discuss and show pictures of the types of clothing worn at that time and compare it to today's state-of-the-art climbing gear....

Think inside the box with KenKen® puzzles to provide some problem solving practice. These puzzles are similar to Sudoku, but require computation inside designated boxes. There are multiple puzzles with a range of difficulties to...

Introduce scholars to the "I Notice" method, a different approach to studying poetry. Instructors first model the noticing method by identifying words and images that appeal on the sonic level, the ideational level, the sensory level,...

Suspense! Rebellion! Cyberbullying! No wonder Doug Wilhelm's novel The Revealers appeals to middle schoolers. Instructors new to using the novel and experienced veterans will find this discussion guide invaluable. Discussion...

Emotional appeal or argument? That is the question. An informative lesson helps your class recognize the difference between a logical argument and an emotional appeal and learn how to craft an argumentative response. Writers develop a...

What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details...

As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.

Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.

How do Supreme Court justices determine which cases to consider? What happens when the Supreme Court decides not to take a case?  The lesson explores important questions and others in the field of criminology. It focuses on the...

Practice using concrete evidence from various sources to back up an argument. The instructional activity emphasizes the use of support in a persuasive speech, as well as the importance of appealing to an audience's logic and emotions....