Curated OER
Market Before You Produce
For this vocational worksheet, students answer nine questions about a product they could market and determine if it meets customer needs.
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Slavery in Arkansas, Market to Misery
Learners determine the factors that were considered when purchasing slaves at market or through the purchase of an estate. They examine the Arkansas Slave Code and share its content through a group activity.
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
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What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
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Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
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Lobster Business Charts
Students research four Maine based businesses involved with lobster fishery as a career analysis. In this career exploration lesson, students research lobster fishery businesses and write a class book showing the progression of a lobster...
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Business Communication 1
Young scholars examine a variety of methods that can be used to communicate information, and the process of communication. They analyze various business communication scenarios and write reports on their opinions of the situations.
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Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
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Harry Potter Debate
Students read a short article about the upcoming release of the new Harry Potter novel. They debate the issues surrounding the marketing of students's books and films after internet research to support or oppose the topic.
Curated OER
How is the Game Played in an Economics Class?
Students research companies, choose stocks, and create portfolios online while playing the stock market game.
profitt.gatech.edu
Effective Communication: Listening, Speaking, Writing, Interpreting
Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...
Curated OER
Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
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Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
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The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
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Teen Business Plan
Students use Microsoft Office to design documents associated with a teen based business. In this business plan lesson, students develop a business plan for a teen business. They use Microsoft Office to develop a professional portfolio...
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Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and compare...
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Market Supply and Demand and Equilibrium Prices
In this economics worksheet, students respond to 27 fill and the blank and multiple choice questions about market supply and demand as well as equilibrium prices.
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Algebra I Project: Make Your Own Business
Students explore the concept of algebra in real world situations. In this economics instructional activity, students design, plan, run, and evaluate a small business. Students will create a product, market the product, and try to make a...
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Drawing and Painting Business/ Logo Design
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
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FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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Running of the Bulls
Students examine what might be in store for Wall Street following the NASDAQ's 547.57 point plunge on Tuesday, April 4, 2000. They evaluate how they might manage a heavily laden high-tech portfolio before deciding how to invest in the...
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Alicia Keys, Songs in A Minor
Students watch a video about Alicia Keys and discuss the business side of her career. Groups role-play producers for her new album taking on the responsibility for all aspects, including budgets, contracts, song production, and advertising.
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