Curated OER
Are Antismoking Ads Effective?
Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...
Curated OER
Advertising Conversation
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Ad Busting
Debunk advertising myths by creating an opposing image. First, find an ad with a persuasive and emotional pull. Once you have identified the message, create a counter-advertisement that shows the opposite message. For example, if an ad...
Centers for Disease Control and Prevention
Equality in Smoking and Disease—Nobody Wins!
Fifty years ago, women were much less likely to die from smoking-related ailments than men. But thanks to targeted advertisements for and a wider availability of tobacco products, men and women are now equally susceptible to the health...
Centers for Disease Control and Prevention
Current Cigarette Smoking Among Adults Infographic
Adult cigarette smoking has decreased in recent years, but it is still the number one cause of preventable disease and death in America. An infographic breaks cigarette smoking down by education level, geographical region, gender, race,...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
The Health Risks of Smoking Tobacco
Young scholars discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The young scholars will then make an ad that is truly reflective of smoking.
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Curated OER
Smoking Prevention Campaign
Students create a school-wide smoking prevention campaign. In this research lesson, students combine a study of facts with a survey to create a smoking prevention campaign.
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Curated OER
Good Drugs, Bad Drugs
Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...
Curated OER
Pressures and Responsibities
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
Curated OER
Clearing the Smoke About Cigarettes
Students explore the many causes and effects of cigarette smoking in order to create anti-smoking campaigns geared towards other students.
Curated OER
Smoke and Mirrors
Students study the changing public perception of cigarettes over the century. They create a visual timeline for classroom display, and design a survey on people's views on cigarette smoking for homework. In addition, they design and...
Curated OER
Teen Smoking: Designing a School Anti-Smoking Publicity Campaign
Young scholars review the human respiratory system and the effects on the human body. In this design instructional activity students brainstorm and create a prototype then present it to the class.
Curated OER
Smoke Signals
Students estimate the amount of money a non-smoking teen spends in a week, a month, and a year, and compare it with the expenses of a teen who smokes one, two, and three packs a day. They research other reasons that teens should not smoke.
Curated OER
Cough...Cough...Yeah, I Smoke!
Students become familiar with the adverse health affects caused by cigarette smoking, nicotine addiction, and how when combined they may eventually lead to other risky behaviors. They engage in a role play where they make choices about...
Curated OER
Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...