Students analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...

Pupils examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography instructional activity, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a...

Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.

Students research various perspectives on Japan's commercial whaling industry and formulate position papers representing these views. They read the Times article, Yuk! No More Stomach for Whales. Groups present their perspectives on...

Students explore the initial Supreme Court decision to regulate commercial speech, and then analyze the legal precedents and principles underlying a recent case contesting this regulation.

Students explore biology by conducting an animal dissection. In this oceanography instructional activity, students identify the life cycle of a squid and other animals that are involved with commercial fishing. Students dissect a squid...

Students listen as the teacher lectures about the history of commercial fertilizers. The lesson includes extensive information for the teacher. Following the lecture, students complete a worksheet titled "Nitrogen Cycle Problems." The...

Teenagers explore the topic of surrogate motherhood. They examine the technology involved, types of surrogacy, interested groups, and current laws. Each collaborative group is assigned an interest group. They work together to develop...

Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...

Students prepare a sample of a commercial hand lotion for analysis by HPLC to determine the percent composition of two common cosmetic preservatives, methylparaben and propylparaben. They perform the analysis and the data is evaluated to...

Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...

Learners work with data about commercial fishing ofsalmon in Alaska. Students gather data, graph it, and analyze it.

Ghost pots, fishing gear lost during crabbing expeditions, continue to trap crabs that are never collected. Increase your budding ecologists' awareness of human impact on the environment as well as conservation efforts using this...

Students compare the organic matter found in soil. In this soil lesson, students compare a commercial garden mix soil to their local soil and determine which has more organic material.

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Learners work in a group to design a travel brochure and television commercial for an Italian resort. They role-play having inherited a large sum of money and buying an Italian villa to turn into a resort. Students research geography,...

Is the hamburger in that fast food commercial real? Interest your class in this reading assignment by playing a short fast food commercial using YouTube. Then, give your class this reading passage, and have them complete the multiple...

In cooperative groups, emerging ecologists research assigned biomes found in Arizona. Combining photos and facts, they use PowerPoint to produce a fully automated commercial that lasts 45 seconds. In addition to the instructional...

As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.

To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

This isn't the boomerang you're used to. Scholars first see how a commercial boomerang works. They then cut out a four-wing boomerang and test its flight to compare it to that of the commercial boomerang.