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Museum of the Moving Image

AdMaker, Obama vs. McCain, “Fundamentals” (2008)

For Teachers 9th - 12th
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and...
Lesson Plan
Curated OER

LIFE ON THE MISSISSIPPI PAST AND PRESENT

For Teachers 3rd
Third graders explore the Mississippi River and the ways in which it is used by the communities it travels through.
Lesson Plan
Curated OER

The Quest for Magic Minutes

For Teachers 7th
Seventh graders explore ways to manage their time. As a class, they brainstorm time-wasters that keep them from their responsibilities. In teams, they design one time-saver for each time-waster. Afterward, they design a commercial based...
Lesson Plan
Curated OER

A Fishy Tale

For Teachers 8th
Eighth graders do a research project on a particular species of Atlantic seafood and record and graph information pertaining to commercial landings of that species of seafood. They use a website and an Appleworks spreadsheet.
Lesson Plan
Curated OER

Talking Duck

For Teachers 2nd - 3rd
Students study how animals communicate through their senses and signals. They investigate how animals survive using their communication skills and create a commercial based on the research.
Lesson Plan
Curated OER

The Artist as Entrepreneur

For Teachers 11th - Higher Ed
Some kids know exactly what they want to be when they grow up. This careers lesson aids upper graders in considering who they are as artists and how they can profit from their art, making a career out of something they love. This is a...
PPT
Curated OER

Bloopers and Accidental Humor

For Teachers 11th - Higher Ed
Give your hard-working students a chuckle with this humorous powerpoint, which features famous quotes that are "accidentally funny," as well as photos and a link to a funny Slovak commercial on Youtube. This slideshow would be a good...
Lesson Plan
Curated OER

Bycatch

For Teachers 6th - 8th
Bycatch is the unwanted and discarded marine life caught during commercial fishing. Young marine scientists review bycatch litigation and analyze graphs of bycatch data and answer questions about it. This raises awareness while...
Lesson Plan
Curated OER

Sharks ~ Taking a Bite Out of the Myth

For Teachers 4th - 8th
The first thing to know about this lesson plan is that the commercial fisheries data for the activity no longer seems to be available. That being said, there are fascinating links to other websites, some about the comparative odds of...
Activity
PLS 3rd Learning

Health Project

For Teachers 9th - 12th
Two options for a health class project are presented in this assignment: a persuasive paper or an advocacy project. The persuasive paper is on students' choice of controversial topics, most of which require a high level of maturity. The...
Activity
Orlando Shakes

Every Christmas Story Ever Told (And Then Some!): Study Guide

For Teachers 9th - 12th Standards
What do Ebenezer Scrooge, the Grinch, and Frosty the Snowman have in common? They're all characters from beloved holiday movies that viewers revisit in the play Every Christmas Story Ever Told (And Then Some!). Scholars conduct research...
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Curated OER

Advertising in the Contemporary World: An Introduction to Persuasive Texts

For Teachers 7th - 8th Standards
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Lesson Plan
PwC Financial Literacy

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Lesson Plan
Curated OER

Artistic License

For Teachers 6th - 12th
Students consider the venues in which they prefer to view art. They research art institutions' efforts to stimulate and fulfill the public's appetite for art, then compare them with similar efforts by commercial venues.
Lesson Plan
Curated OER

Fishing gear

For Teachers 6th - 12th
Pupils investigate he fishing gear and techniques utilized by commercial fishers in Magdalena Bay. They determine the ecological impacts of different fishing techniques.
Worksheet
Curated OER

The Influence of Advertising

For Students 7th - 9th
In this influence of advertising worksheet, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.
Lesson Plan
Curated OER

Pitcher Perfect

For Teachers 6th - 12th
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies activity, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Lesson Plan
Curated OER

Flip Camera Lesson: Louisiana Animal Adaptations

For Teachers 3rd - 4th
Students research and present information about Louisiana animal adaptations. In this animal adaptation and video camera lesson, students choose an animal from a teacher prepared list. They use the Internet to find five adaptations which...
Lesson Plan
Curated OER

Aquaculture

For Teachers 4th - 12th
Students examine an experiment in which 2 types of commercial fish are fed a new type of fish feed and a commercial fish feed which costs ten times as much. They calculate in the fish grow as well with the cheaper fish feed and then...
Lesson Plan
Curated OER

Mixed Media Messages: Reduce, Reuse, Recycle

For Teachers 3rd - 4th
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
Lesson Plan
Curated OER

Estimation and Your TV Diet

For Teachers 3rd - 4th
Students develop estimation skills by using real life situations. For this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many...
Lesson Plan
Curated OER

Headaches

For Teachers 9th - 12th
High schoolers create a commercial for a headache remedy. In this health and advertising lesson plan, students review a video describing several types of headaches and treatments for each. They will create a commercial addressing one of...
Lesson Plan
Curated OER

Visual Composition

For Teachers 10th - 12th
Students study how elements of visual composition and group storyboards for a one-minute videotaped commercial.

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