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Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and...
Curated OER
LIFE ON THE MISSISSIPPI PAST AND PRESENT
Third graders explore the Mississippi River and the ways in which it is used by the communities it travels through.
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The Quest for Magic Minutes
Seventh graders explore ways to manage their time. As a class, they brainstorm time-wasters that keep them from their responsibilities. In teams, they design one time-saver for each time-waster. Afterward, they design a commercial based...
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A Fishy Tale
Eighth graders do a research project on a particular species of Atlantic seafood and record and graph information pertaining to commercial landings of that species of seafood. They use a website and an Appleworks spreadsheet.
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Talking Duck
Students study how animals communicate through their senses and signals. They investigate how animals survive using their communication skills and create a commercial based on the research.
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The Artist as Entrepreneur
Some kids know exactly what they want to be when they grow up. This careers lesson aids upper graders in considering who they are as artists and how they can profit from their art, making a career out of something they love. This is a...
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Bloopers and Accidental Humor
Give your hard-working students a chuckle with this humorous powerpoint, which features famous quotes that are "accidentally funny," as well as photos and a link to a funny Slovak commercial on Youtube. This slideshow would be a good...
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Bycatch
Bycatch is the unwanted and discarded marine life caught during commercial fishing. Young marine scientists review bycatch litigation and analyze graphs of bycatch data and answer questions about it. This raises awareness while...
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Sharks ~ Taking a Bite Out of the Myth
The first thing to know about this lesson plan is that the commercial fisheries data for the activity no longer seems to be available. That being said, there are fascinating links to other websites, some about the comparative odds of...
PLS 3rd Learning
Health Project
Two options for a health class project are presented in this assignment: a persuasive paper or an advocacy project. The persuasive paper is on students' choice of controversial topics, most of which require a high level of maturity. The...
Orlando Shakes
Every Christmas Story Ever Told (And Then Some!): Study Guide
What do Ebenezer Scrooge, the Grinch, and Frosty the Snowman have in common? They're all characters from beloved holiday movies that viewers revisit in the play Every Christmas Story Ever Told (And Then Some!). Scholars conduct research...
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
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Artistic License
Students consider the venues in which they prefer to view art. They research art institutions' efforts to stimulate and fulfill the public's appetite for art, then compare them with similar efforts by commercial venues.
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Fishing gear
Pupils investigate he fishing gear and techniques utilized by commercial fishers in Magdalena Bay. They determine the ecological impacts of different fishing techniques.
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The Influence of Advertising
In this influence of advertising worksheet, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
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Pitcher Perfect
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies activity, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Flip Camera Lesson: Louisiana Animal Adaptations
Students research and present information about Louisiana animal adaptations. In this animal adaptation and video camera lesson, students choose an animal from a teacher prepared list. They use the Internet to find five adaptations which...
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Aquaculture
Students examine an experiment in which 2 types of commercial fish are fed a new type of fish feed and a commercial fish feed which costs ten times as much. They calculate in the fish grow as well with the cheaper fish feed and then...
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Mixed Media Messages: Reduce, Reuse, Recycle
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
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Estimation and Your TV Diet
Students develop estimation skills by using real life situations. For this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many...
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Headaches
High schoolers create a commercial for a headache remedy. In this health and advertising lesson plan, students review a video describing several types of headaches and treatments for each. They will create a commercial addressing one of...
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Visual Composition
Students study how elements of visual composition and group storyboards for a one-minute videotaped commercial.
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