Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Analyzing Advertising
Learners critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
Curated OER
The Influence of Advertising
In this influence of advertising learning exercise, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Curated OER
Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
Curated OER
Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
For this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
Curated OER
Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Learners consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then learners form literary groups...
Curated OER
Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a lesson that introduces class members to several fact-checking resources.
Curated OER
A Leprechaun Trap
Create leprechaun traps using various materials and modeling traps using simple machines. Middle schoolers will build their trap and demonstrate it in front of their classmates. Additionally. they can create a commercial advertising...