Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Federal Trade Commission
Admongo Game
Commercials, billboards, magazines ... advertisements are everywhere! Who is responsible for them, and what is their purpose? Players create avatars and progress through a game, earning points by passing levels and solving challenges....
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Analyzing Advertising
Young scholars critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial...
Curated OER
Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Curated OER
The Influence of Advertising
In this influence of advertising worksheet, learners collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.Â
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Radford University
Marketing Mayhem: Advertising for Adolescents
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Curated OER
A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson, students discuss advertisements to help them make better buying decisions.
Curated OER
Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.Â
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
Curated OER
Hershey and Advertising
Students examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students...
Curated OER
Finan Lit.- Econ. Factors, Decision Making, Advertising
Students are able to understand how supply and demand affects the economy and consumers. They introduced to how supply and demand affects the economy and consumers. Students use a rational decision-making process to set and implement...
Curated OER
Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
Curated OER
Analyzing Advertising Techniques
Young scholars study hyperbole and imagery in advertising. In this advertising techniques instructional activity, students identify hyperbole and imagery in print advertisements.
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Life Skills for Vocational Success: Transportation, Owning a Car, Topic 1: Purchasing a Car
Discuss things to consider when purchasing a car with high schoolers. They will use newspaper ads to locate a car in their price range. Then they use a "Loan Calculation Chart" to estimate monthly payments of their car. In the end, they...
Curated OER
Packaging Tricks
Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...