Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
Consumer Confusion: Wants versus Needs and Gandhi's Wisdom
Fourth graders create graphs to illustrate consumer consumption throughout the world. In this consumer lesson plan, 4th graders also discuss wants and needs around the world, and consider Gandhi's opinion on material possessions as they...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
Emerging Democracies in Eastern Europe and Russia: How Are They Doing?
Students consider the success of democracies in Eastern Europe. In this government systems lesson, students research the implementation of democratic practices and rule in the countries of Eastern Europe following the Cold War....
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Curated OER
ESOL Competencies: Consumer Education
It is so important for your adult English language learners to know how to maintain their household and find the appropriate service providers when needed. Instead of using a phone book (which is rare these days), reference the internet...
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson plan students create an ad for a company and create a handcrafted butterfly.
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...
Curated OER
Comparing Plans
Good consumer practices such as price comparison can make or break a budget. Youngsters research five different cell phone carriers and the plans they offer. They compile their data and determine which plan offers the best value. They...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
All The Bell & Whistles
Young adults are so eager to get that first cell phone. And, cell phones have so many cool extras! Learners conduct real-life research to determine which cell phone carrier offers the best deals on things like wall paper, ringtones, and...
Curated OER
Cell Phone Interview
Are there benefits to comparison shopping? Yes, even with cell phones. It's important to know which carrier is best and why. Learners interview a family member about his choice in cell phone carriers, and compare that person's choice to...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Calculating Simple Interest
Interest can be both a best friend and an enemy...show your learners how it can manifest through this set of 10 word problems. For each, they calculate time, principle, interest, or rate and choose an answer from multiple choice...