ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials lesson, students view a commercial and write the components they find in it. Groups make commercials and share.
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
Curated OER
Ben Franklin's Inventions
Students discover the life of Benjamin Franklin by studying his inventions. In this biography activity, students identify the inventions of Benjamin Franklin and their impact on society today. Students create a commercial in...
Curated OER
Can You Sell Your Cereal?
Pupils evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words and...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
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Create a Country
Learners work in small groups to list features and elements found on a variety of grade- appropriate maps. They develop a class list of map features and elements to draw from as they create a map of an imaginary country.
Poetry4kids
How to Create a “Found Poem”
Writers compose an original found poem by searching for words that inspire them. Words are taken from everyday conversation, books, cut from magazines, the mail, or an already written poem.
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Mixed Media Messages: Reduce, Reuse, Recycle
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
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Selling Solutions
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
Curated OER
Are You Plugged In?
Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
Curated OER
Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
Biology Corner
Technology and Inventions Project
Technology—what exactly is it? Find out with a project designed to inspire the inner inventor in us all. The activity begins with a captivating podcast and a search of multiple websites that display different inventions and technology,...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...