Twelfth graders create a billboard design (on the computer) to promote and increase awareness of a social problem. Students conduct research of public service issues that are of interest to them. They collect photos and images through...

Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This lesson has excellent project ideas for various student levels including: K-2, 3-5,...

Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

Junior designers brainstorm the elements that a bedroom might have, such as a bed, television, and dresser. They identify which items are needs and which are desires. They practice measurement skills in the classroom by determining its...

Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.

Students determine length, width, perimeter, and surface area, and work with two-dimensional representations of three-dimension objects to design and write descriptions of their dream bedrooms.

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Before your learners reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...

Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.

Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...

Young scholars research aerodynamic design. In this aerodynamic design lesson, students investigate wind resistance on a car. Young scholars explore the reasons necessary for aerodynamic design.

Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Explore the New York Times, online and in print. Partners take the roles of reader and monitor while each peruses the newspaper. Discussion questions compare the online version to a hard copy print edition. Links provide comparison of...

Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal. 

Ninth graders explore the arguments surrounding evolution versus intelligent design have affected relationships among people of different religious backgrounds.  In this ethics instructional activity, 9th graders determine whether...

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...

Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.

Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.