Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...

Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos. 

Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...

Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...

Students develop an awareness of environmental print, such as signs, logos, brand names, and other print and non-print items that the children see and read in their neighborhood each day. They then engage in active problem solving as...

Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.

Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.

Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...

High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.

What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...

Students design their own emblem. In this introduction instructional activity, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates. 

Bring in a stack of magazines and distribute this advertisement analysis learning exercise to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They...

The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...

Media texts convey both overt and implied messages. As part of their study of media, class members analyze the language, form, techniques, and aesthetics in a variety of media texts.

Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...

Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...

"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and...