Curated OER
Ethos, Logos, and Pathos in Civil Rights Movement Speeches
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Curated OER
Drawing and Painting Business/ Logo Design
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
American Psychological Association
Psychology Goes to Madison Avenue
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...
New Class Museum
Lesson: Emory Douglas: Decoding Images and Vocabulary Activity
To better understand the work of Black Panther logo artist Emory Douglas, learners define literary devices. They define a series of words such as metaphor, simile, and assonance, then place an example of that device found in Emory...
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Curated OER
My Flag for the Future
Students study the logo or crest that represents their hometown and describe what it means. They create a new logo for the younger members of their hometown after looking at images of symbols from many other cities and towns.
Curated OER
Logo Vs. Symbol
Ninth graders analyze logos and symbols and demonstrate their ability to distinguish between them. They work in pairs to find logos and symbols in a magazine and they create a collage with these logos.
Curated OER
Breaking News English: Superstition Forces Airline Logo Change
In this English learning exercise, learners read "Superstition Forces Airline Logo Change," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Northshore School District
American Voices and Their Audiences
Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...
Curated OER
Design a Business Card
Students examine business cards, noting the essential components. They design cards for a fictitious restaurant. They include names, addresses, and graphics on the cards.
Curated OER
Puberty
A simple cloze activity gets learners developing a comfort level with sexual development terminology. For Activity 1, they use 12 terms to fill in 11 blanks in an informational text, including sperm, eggs, sex hormones, puberty,...
Newspaper Association of America
Power Pack: Lessons in Civics, Math, and Fine Arts
Newspaper in Education (NIE) Week honors the contributions of the newspaper and is celebrated in the resource within a civics, mathematics, and fine arts setting. The resource represents every grade from 3rd to 12th with questions...
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Seals: From the National To the Local
Third graders investigate official government symbols by completing a scavenger hunt. In this U.S. Government lesson, 3rd graders participate in a scavenger hunt in which they locate seals or logos in their community....
Curated OER
Memories from the National Sites
Students write a virtual postcard. In this logo lesson students are introduced to the concept of postcard writing. Students research the national sites and states highlighted on quarters for that year. Students take a virtual trip to the...
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