Lesson Plan
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Curated OER

Ethos, Logos, and Pathos in Civil Rights Movement Speeches

For Teachers 7th - 8th Standards
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Worksheet
Curated OER

Advertising Analysis

For Students 10th - 12th
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Organizer
Curated OER

Worksheet 7: Print Advertising

For Students 7th - 12th
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
Curated OER

Logos and Commercial Arts

For Teachers 6th - 10th
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Lesson Plan
Curated OER

Drawing and Painting Business/ Logo Design

For Teachers 9th - 12th
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
Activity
American Psychological Association

Psychology Goes to Madison Avenue

For Teachers 9th - 12th Standards
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Lesson Plan
Mikva Challenge

Deconstructing Campaign Messages and Perceptions

For Teachers 9th - 12th
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...
Lesson Plan
New Class Museum

Lesson: Emory Douglas: Decoding Images and Vocabulary Activity

For Teachers 9th - 12th
To better understand the work of Black Panther logo artist Emory Douglas, learners define literary devices. They define a series of words such as metaphor, simile, and assonance, then place an example of that device found in Emory...
Activity
Lincoln Public Schools

Cereal Box Project

For Teachers 4th - 8th Standards
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Lesson Plan
Curated OER

Favorite Sports and Athletes: an Introduction to Sports Media

For Teachers K - 3rd
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Lesson Plan
Curated OER

My Flag for the Future

For Teachers 3rd - 6th
Students study the logo or crest that represents their hometown and describe what it means. They create a new logo for the younger members of their hometown after looking at images of symbols from many other cities and towns.
Lesson Plan
Curated OER

Logo Vs. Symbol

For Teachers 9th
Ninth graders analyze logos and symbols and demonstrate their ability to distinguish between them. They work in pairs to find logos and symbols in a magazine and they create a collage with these logos.
Worksheet
Curated OER

Breaking News English: Superstition Forces Airline Logo Change

For Students 5th - 10th
In this English learning exercise, learners read "Superstition Forces Airline Logo Change," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Unit Plan
Northshore School District

American Voices and Their Audiences

For Students 11th - 12th Standards
Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...
Lesson Plan
Curated OER

Design a Business Card

For Teachers 9th - 11th
Students examine business cards, noting the essential components. They design cards for a fictitious restaurant. They include names, addresses, and graphics on the cards.
Worksheet
Curated OER

Puberty

For Students 5th - 7th
A simple cloze activity gets learners developing a comfort level with sexual development terminology. For Activity 1, they use 12 terms to fill in 11 blanks in an informational text, including sperm, eggs, sex hormones, puberty,...
Unit Plan
Newspaper Association of America

Power Pack: Lessons in Civics, Math, and Fine Arts

For Teachers 3rd - 12th Standards
Newspaper in Education (NIE) Week honors the contributions of the newspaper and is celebrated in the resource within a civics, mathematics, and fine arts setting. The resource represents every grade from 3rd to 12th with questions...
Lesson Plan
Curated OER

Cost Of Cool

For Teachers 9th - 12th
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Lesson Plan
Curated OER

Seals: From the National To the Local

For Teachers 3rd
Third graders investigate official government symbols by completing a scavenger hunt.  In this U.S. Government lesson, 3rd graders participate in a scavenger hunt in which they locate seals or logos in their community....
Lesson Plan
Curated OER

Memories from the National Sites

For Teachers K - 1st
Students write a virtual postcard. In this logo lesson students are introduced to the concept of postcard writing. Students research the national sites and states highlighted on quarters for that year. Students take a virtual trip to the...

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