Lesson Plan
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Travel By Design Brochure Creation

For Teachers 12th
Twelfth graders create a travel brochure using computer software and the Internet.  In this foreign country lesson, 12th graders create a travel brochure as a marketing tool in order to attract potential clients and guests to their...
Lesson Plan
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Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Unit Plan
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The Play's the Thing: The Drama of Cyrano de Bergerac

For Teachers 8th
Students practice dramatic 'living' through various drama activities. In this drama lesson, students define drama, view examples of dramatic elements in Cyrano de Bergerac and Roxanne, define characterization within the dramas, study the...
Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Lesson Plan
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Play It

For Teachers 6th - 9th
There are a number of activities here that look at representing data in different ways. One activity, has young data analysts conduct a class survey regarding a new radio station, summarize a data set, and use central tendencies to...
Lesson Plan
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Marketing A New Product

For Teachers 9th - 12th
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
Lesson Plan
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Market Failure

For Teachers 10th - 12th
Learners view a PowerPoint presentation on market failure. They research the genetically modified food market and identify positive and negative externalities associated with this market. They consider some of the difficulties in...
Lesson Plan
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Analyzing The Research Of The Earth

For Teachers 9th - 12th
Students investigate the concept of technology. They are taught about various science applications and how the technology is used in the disciplines. Students pick a subject to research and then indicate the technologies related to it...
Lesson Plan
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Marketing the New Hybrids

For Teachers 9th - 12th
Young scholars work together to develop a hypothesis on the natural and applied hybridization of certain species in an ecosystem. Using the internet, they research this topic and read any recent articles or studies. They must note the...
Lesson Plan
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PLANNING A DIVERSIFIED INVESTMENT PORTFOLIO

For Teachers 12th
Twelfth graders research stocks and how to read and interpret financial data. They choose 5 companies to invest in and track their performance over 10 weeks. They create a spreadsheet which shows the results.
Lesson Plan
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The Disappearing Kelp Forest

For Teachers 6th - 9th Standards
Learners observe the effect "El Nino" left on kelp plants and sea urchins. They analyze the data collected by researchers, by graphing it on a TI calculator. Before graphing and analyzing the data, you may want to revisit the events of...
Lesson Plan
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Organic Farming / Agriculture

For Teachers 7th - 12th Standards
Want an organic farming resource packed with experiments, background information, science fair projects, and topics of interest for further research? Here it is. Young environmental scientists can explore concepts involved in organic...
Lesson Plan
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Looking Back

For Teachers 9th - 12th
Students examine the difference between a communist and a free-market economy. They discuss challenges occurring in Macedonia and explain the mood of its people.
Lesson Plan
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Burn Baby Burn

For Teachers 3rd - 5th
Students use the Internet to research information on the food pyramid, recommended daily allowances of nutrients, caloric intake and expenditure, and value of foods. They analyze their own eating habits and exercise level.
Lesson Plan
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Grocery Store Field Study

For Teachers 4th - 12th
Students visit a local grocery store (not a community market) to gather information about where some commonly eaten produce items come from. Once they have collected this information, locate the countries of origin on a map and research...
Lesson Plan
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Privacy and Online Life: Protect Yourself

For Teachers 7th - 10th
Help your class protect privacy, security, and their online profiles with this examination of social media, especially Facebook, and who can see what about each of us. Resource contains useful links for learners to conduct their own...
Lesson Plan
Foreign Policy Research Institute

Understanding China: The Prospects for Democracy in China

For Teachers 9th - 12th
This document provides useful information for a unit on democracy in China. While it does not include detailed activities, it does have a list of democratic principles, and important facts about China that facilitate understanding of its...
Lesson Plan
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Faulkner's The Sound and the Fury: Narration, Voice, and the Compson Family's New System

For Teachers 9th - 12th
Students complete a variety of discussion and writing activities surrounding the study of Faulkner's The Sound and the Fury.
Lesson Plan
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U.S. Imperialism PowerPoint Project

For Teachers 8th
Eighth graders explore U.S. Imperialism. They explain why stronger countries take control of weaker countries. Students research Imperialism in other parts of the world. In groups, 8th graders create a PowerPoint presentation discussing...
Lesson Plan
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The Great Depression: Part 1

For Teachers 8th - 11th
Students explore the causes and effects of the Great Depression. In this Great Depression activity, students analyze the economic and political causes as well as the economic, foreign affairs and political effects of the depression....
Lesson Plan
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Advertising – Does it Affect Our Purchasing Descisions?

For Teachers 9th - 12th
Learners consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Learners also complete and evaluate and ad count actvitiy.
Lesson Plan
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Subsidies and Taxes

For Teachers 12th - Higher Ed
Students utilize supply and demand models to demonstrate how markets can be affected by intervention from governments or other agencies in an attempt to correct a perceived market failure. After viewing a PowerPoint presentation,...
Lesson Plan
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FACS: Running a School Bakery (Mktg)

For Teachers 9th - Higher Ed
Students explore marketing concepts while producing food items to sell. They are divide into groups. Students create or revise the Research Survey to use during the week to either determine the product they they sell or which variety...
Lesson Plan
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FACS:If I Were a Designer (Mktg)

For Teachers Higher Ed
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...