Curated OER
Marketing Research Projects
Young scholars research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Scholastic
The Rise of Railroads: Illinois
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Curated OER
Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Curated OER
The Stock Market Game
Students explore the stock market. They choose a company and research the company's financial report. Students select 4-10 stocks and become an advocate for one stock. Using spreadsheet software, students compare stocks. They analyze...
Curated OER
Take this Job and Love It!
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
Curated OER
Development of a Nutritional Snack
Learners develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
Curated OER
FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
Curated OER
Talking about Advertising
Middle schoolers examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
The Xmas Factor
Students examine the mass marketing of Christmas. In this gift giving instructional activity, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Japan: Farmers Face Global Competition
Students examine the history of Japanese farming and current international farming issues. They conduct Internet research, create a chart to illustrate the history of farm products in Japan, and simulate a WTO meeting.
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Scholastic
The Rise of Railroads: California
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Curated OER
Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Odyssey of the Mind
Odyssey of the Mind Curriculum Activity: HEALTHY HUMOR
This lesson is hilarious! To understand how to investigate a topic, collect data, and evaluate the results, learners research the effects of laughter on health. Each group is assigned a research task, which they will turn into...
California Department of Education
Telling My Story
Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...
Curated OER
Mass Production
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...