Curated OER
Marketing Occupations
Students identify and explain the variables effecting supply and demand in the marketing industry. Then they define the terms supply and demand and graph supply and demand curves on a standard grid. Students also formulate what happens...
Curated OER
Chapter 3: Individual Markets, Demand & Supply
Supply and demand, one of the most fundamental topics in economics, is the focus of this presentation. Cascading through detailed graphs and defining the law of demand, as well as the demand and supply schedules, this slideshow is sure...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Making the Classroom Desk a Trading Desk
Create a stock market simulation to motivate pupils and make economic concepts meaningful.
Curated OER
Stock Wars: Bringing Wall Street to your Classroom
Using interactive apps and structured assignments, you can make the stock market accessible to all students.
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Play the Market
Students participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to this...
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Economic Activity and Markets
Students identify and interpret that economic activity involves making choices in the face of scarcity, therefore making choices involves a cost. They also identify that individuals interact in markets by inducing one another, through...
Curated OER
The Stock Market Game
Students participate in a variety of stock market games within their classmates. They study the concepts of stocks and investments as well as the criteria for selecting of stocks. Each student is shown how to keep track of the progress...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
Curated OER
Savers & Borrowers: Financial Markets in the United States
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part lesson plan is designed to help learners become knowledgeable and informed...
Curated OER
The Stock Market: High School Economics
High school economists learn about the stock market in a project where they "buy" and track stocks. The author of this resource reports it is the high point of her 12th grade economics course, but no resources are attached. After viewing...
Curated OER
Markets in Action
Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven instructional activity with a lot of interesting information.
Curated OER
Play the Market
Learners discuss the stock market. In this social science lesson, students are put into small groups with each group given $10,000 to invest. Learners research four stocks and decide which stock or stocks to purchase based on their...
Curated OER
Textual Analysis Lesson: Taking Stock of the Stock Market
In this reading comprehension activity, 6th graders read and analyze the novel, The Westing Game, by Ellen Raskin. Students, after reading chapters 3-5, answer 8 reading comprehension questions about the stock market. Students add on to...
Curated OER
The Stock Market
Students explore the loss and gain made in the stock market as they invest a sum of money and report the results as percentages instead of points.
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
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