Curated OER
Media Timeline
Students complete a media campaign worksheet about the awareness of people with disabilities. In this disabilities lesson plan, students write a campaign to reduce fear when making people aware of disabilities.
Museum of Tolerance
Influence of Media
We are bombarded with media images expressly designed to influence viewers. Learning how to analyze the intended effects of these images is essential and the focus of an activity that asks viewers to use the provided questions to guide...
Curated OER
How the Media Uses Polling Data in Presidential Election Coverage
Students research and analyze polling data in journalism. They discuss reasons that polling data is included in media coverage of presidential elections.
Curated OER
The Mass Media and Politics
What effect do the prevalence of televisions in homes have on the American political stage? Challenge your students to consider this idea with these ten questions, both true/false and multiple choice. You could use this worksheet as a...
Curated OER
Technology and the Media
Students are introduced to the roles and influence of technology and the media on American representative democracy. They examine the effects of the Internet on citizens' role in government and the role and effects of media on the...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Facing History and Ourselves
#IfTheyGunnedMeDown
As part of their continued investigation of the reporting of the shooting of Michael Brown class members analyze photos of Michael Brown and the social media response to these images. The class then develops a guide they...
Curated OER
American Media: Addicted to Scandal?
Young scholars examine media coverage of George W. Bush's refusal to answer questions regarding past illegal drug usage in the 1999 campaign. They consider the role of rumor, scandal, audience and relevance in political media coverage.
Media Smarts
Unit Two: Celebrities and World Issues
Develop media smarts by considering the power of celebrity involvement in world issues. A look at the work of such celebrities as Angelina Jolie, Oprah, and Bono prepare learners to develop their own media campaign for a global...
Media Smarts
Challenging Hate Online
Looking at the different ways organizations disseminate their messages using digital media leads to developing a digital anti-hate media campaign. Although some of the resources reflect the Canadian developer, the links provide...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Smithsonian Institution
POWs
Why did Vietnam POWs and their families receive more media attention than POWs in previous wars? To answer this question, class members view artifacts, read articles, and engage in class discussion. Individuals then assume the...
Curated OER
Campaign Ad Critique
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
Curated OER
Cartoons for the Classroom: Campaigns and Gas Pains
Even before they are driving, your scholars have heard the ups and downs of gas prices. Assess the political turmoil behind rising prices using this analysis handout, which features a political cartoon from 2006. Background information...
Curated OER
The Ad Campaign
Learners explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
The Media
Learners identify various forms of media used in a political campaign and compare the different formats as vehicles for distributing political messages. They analyze the effectiveness of candidate's uses of different media.
iCivics
Step Nine: Action Campaign
It's time to take action! Learners strategize their action campaigns by using the resource and past brainstorming activities from the series that help them pinpoint problems in their communities. They use included templates to get the...
Brown University
Following the U.S. Presidential Election
Election years provide the opportunity to evaluate news media as well as the next prospective president. High schoolers read about the same event in several different news sources, varying in type, origin, and political leaning,...
Curated OER
The Role of Television Commercials in Presidential Election Campaigns
Eighth graders investigate the evolution of the presidential election campaign. In this media awareness lesson, 8th graders examine the use of television commercials during campaigns and their impact as they complete worksheets based on...
Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
iCivics
Campaign Cash: Money Talks!
Money talks! And it can reveal a lot about political candidates. An 11-slide presentation examines how candidates raise and spend money on an election. The slides, using data from the 2016 Presidential election, reveal how much it costs...