Curated OER
Getting to Know the Candidates: Analyzing Their Campaign Ads
Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
Curated OER
Creating Student Advertising
Young scholars explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Privacy and Online Life: Protect Yourself
Help your class protect privacy, security, and their online profiles with this examination of social media, especially Facebook, and who can see what about each of us. Resource contains useful links for learners to conduct their own...
Curated OER
"ad" Word Family Alphabetical Order Worksheet
In this online interactive "ad" word family worksheet, students examine 9 "ad" words and then write them in alphabetical order on the lines provided. This worksheet may also be printed for classroom use.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Credible Sources on the Internet: What to Trust, What to Dismiss and When to Cite a Source
Wait, you mean researchers don't all use Wikipedia? Teach your class about intelligent research with a lesson about evaluating digital sources. The lesson starts with a quickwrite and includes vocabulary exercises and several...
Curated OER
Units and Methods of Measurement
Show your class all the ways they will use math in the real world with this online measurement worksheet. 10 multiple choice questions cover concepts such as converting fluid and solid units of measurement, comparing temperatures, and...
Curated OER
Latin Roots Spect, Sta, Vert: Beginner Quiz
Words derived from the Latin roots spect, sta, and vert comprise this interactive online quiz. Choose the right word from the beginning-level list on MyVocabulary.com to complete each of 12 sentences. Spelling inaccuracies count as wrong...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism instructional activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a...
Curated OER
Want Ads
In this online interactive reading comprehension worksheet, students read a passage regarding want ads and respond to 10 fill in the blank questions.
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
TCI
Picking Rusty Gold: Why Do People Buy and Sell Antiques?
Your historical sleuths will work to research the in-depth history of chosen artifacts and will use their research to design a fictional advertisement for an early 20th century item.
Curated OER
Persuasive Language
Young scholars read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.
iCivics
Do I Have a Right? Bill of Rights Edition
In an online engaging and animated game, pupils role play as lawyers charged with protecting rights found in amendments to the United States Constitution. As they choose appropriate amendments to match the right that has been violated,...
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health decisions and...