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Teaching Tolerance
Using Photographs to Teach Social Justice | Advertisements Promoting Activism
Activism can create real change. Class members examine a series of photographs that represent a different form of activism. Individuals then craft a persuasive speech in which they argue why the photo they chose is the best example of...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Critical Consumerism
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson plan, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
C-SPAN
Presidential Candidate Research
Don't let the young citizens in your social studies class get all their election information from inflammatory commercials and arguing pundits. Use a lesson plan from C-SPAN to guide class members through an election season with a...
Curated OER
Paint My Counties: Map Coloring the Counties of Arizona
Fourth graders identify the counties of Arizona. In this social studies lesson, 4th graders color a county map of Arizona using the fewest number of colors possible. Students write a persuasive paragraph.
Curated OER
The Art of Persuasion
Students practice persuasive writing by creating a travel brochure. In this creative writing lesson, students research a popular tourist destination they would like to visit and create a brochure enticing readers to come....
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Curated OER
Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
Sculpting a Message: From the Counter-Reformation to the Present Day
Students discuss persuasive messages in art. In this art history lesson plan, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Black and Blue
Young scholars create print advertisements that persuade viewers to visit African-American history museums by detailing their artistic, cultural, and historical benefits.
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
Curated OER
Understanding Propaganda Throughout History
The exploration of propaganda can provide a motivating way for students to learn about history.
Curated OER
Interpreting Selected Works of Art from the 20th Century African-American Experience
Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...