Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Fluence Learning
Writing an Argument: The NIEHS
Should the work of the National Institute of Environmental Health Sciences be funded by the government? Middle schoolers weigh in on the status of federal funding for programs that protect the environment with three text passages...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Refugees at Center Stage
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
EngageNY
Claim, Reasons, and Evidence: Planning the Body Paragraphs
Planning is the key to success. Scholars continue planning their essays by adding reasons to their Planning My Argument graphic organizers. Additionally, pupils analyze a body paragraph from a model position paper, identifying the...
Jefferson County Schools
Teaching Persuasive Reading and Writing
With the increasing emphasis on persuasive and argumentative writing, the lessons and strategies in the sample unit are sure to prove valuable—whether you are new to or an experienced pro at teaching persuasive reading and writing.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Anti-Defamation League
The Gender Allowance Gap
Does the pay gap begin with allowance? That is the big question scholars answer in a lesson examining how gender affects how much money an individual earns. Class members conduct a survey to identify how the allowance is paid, take their...
Fluence Learning
Writing an Argument: Innovation in America
Are American young people prepared to become tomorrow's leaders in technological innovation, or does an obsession with being cool sidetrack essential skills? That is the question freshmen and sophomores must address in a performance...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
K20 LEARN
The Million Dollar Question: Informative Writing
Introduce high school freshmen to the characteristics of informative writing with a 5-day lesson that distinguishes informative writing from other modes. Scholars learn how to search for and cite reliable resources, then research and...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Thomas Jefferson's Library: Making the Case for a National Library
Learners examine the need for a national library. In this Library of Congress lesson, students analyze primary sources to investigate the persuasive techniques that Thomas Jefferson used in a letter meant to show his...
Alabama Learning Exchange
The Big Bang Theory: An Evidence-Based Argument
What evidence supports the big bang theory? Individuals analyze scholarly resources about the the theory and develop arguments backed by evidence. They brainstorm, share ideas, watch a video, and read articles to complete a graphic...
University of North Carolina
Fallacies
All teacher workrooms contain a coffee maker, therefore all teachers must be addicted to coffee. That sentence represents a logical fallacy (although it may be true from some), a topic the seventh installment in the 24-part Writing the...
Curated OER
Propaganda
How does word choice affect the reading of a text? Compare two headlines that were written about the same event. Is one biased? Discuss how word choice often reveals the author's feelings about a topic. Then look at different techniques...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Martin Luther King and Writing as a Tool for Social Change
Students explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Students will practice the technique of persuasive writing...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Students watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...