Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...

Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Young scholars use primary resources (gazettes, broadsides, advertisements) to consider life at the turn of the 18th century in Deerfield, Massachusetts. They infer observations about life in the nascent United States.

As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...

Learners are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...

Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Students discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. Students view...

Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.

Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students analyze the effective advertisements in print and Internet ads. In this advertisements activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for...

Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...

Young scholars create print advertisements that persuade viewers to visit African-American history museums by detailing their artistic, cultural, and historical benefits.

Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.

Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...