Explore newspapers as a form of print media. They examine headlines from newspapers and infer meanings of the headlines. They skim articles for information and exchange articles between groups. They complete charts while skimming the...

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

Young scholars study websites about the media and disabilities and identify places on a timeline where the media has influenced society with disabilities. In this disabilities lesson plan, students make a large timeline out of craft...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Middle schoolers study the three types of mass media messages: visual media, written media, and audio media. After a class discussion which has them list examples of each, learners get into pairs and work on analyzing the "Four A's" in...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Help your class protect privacy, security, and their online profiles with this examination of social media, especially Facebook, and who can see what about each of us. Resource contains useful links for learners to conduct their own...

Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

After investigating various forms of print, oral, and electronic media as sources of information, class members research a historical figure and produce a résumé for this person. While templates are provided for an initial sorting...

Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.

Students explore mass media by completing worksheets in class. In this consumerism activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...

It is more important than ever that 21st-century learners develop the skills they need to become savvy consumers of media. Young learners locate and identify reliable sources of information with a helpful media lesson.

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...

Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...

Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...