When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...

After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...

Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...

Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This lesson has excellent project ideas for various student levels including: K-2, 3-5,...

Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...

Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

A clear, comprehensive overview of consumer debt, credit, interest, international currency, and social responsibility, this 45-minute session falters in the application stage. You'll need to create a way for learners to demonstrate their...

Fourth graders explore food labels. In this consumer education lesson, 4th graders describe and evaluate various components of familiar food labels. Students discuss which traits make a product appealing to consumers. Students complete a...

Learners create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...

Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...

Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...

Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...

Students identify various sources of nutritional information and evaluate accuracy of messages. They comprehend and identify misrepresentations in current food labeling. Pupils evaluate specific consumer products for truth in labeling....

Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.

Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...

Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...