Curated OER
Apple Now World’s Most Valuable Brand
Learners read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. In this ESL lesson, students explore brand names as they pertain to products people...
Curated OER
Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
PBS
Stories of Painkiller Addiction: Learning About Opioids
Feeling high is not the only side effect of abusing prescription opioids. Middle and high schoolers learn more about specific painkillers, including Fentanyl, Oxycodone, and Clonazepam, as well as their common brand names and extensive...
Earth Day Network
Staying Green While Being Clean
Clean up the environment with a lesson that focuses on replacing hazardous cleaning supplies with green, environmentally-friendly products. Using a dirty patch of surface as a control area, kids clean other parts of various surfaces...
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
For this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Student Handout 5B: Group Discussion
A fantastic discussion awaits your class! They read position statements from both Taco Bell and the Coalition of Immokalee Workers. They consider the statements fully. and then use three questions to engage in a class discussion on the...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Practical Money Skills
Shopping Wisely
Work on making good shopping choices with a fun economics project. Kids analyze the differences between brand names and generic products, bigger and smaller units for purchase, and different places they can shop for different items.
Curated OER
Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Odyssey of the Mind
Odyssey of the Mind Curriculum Activity: Balance the Books
There is a difference between profit and revenue, and it's up to your class to find out why. They each research the public accounting documents for their favorite company or brand. Then they use their findings to discuss the differences...
Curated OER
Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
Curated OER
Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
Curated OER
Vegetable Twister
Learners review vegetables and their nutrient values and production. In this vegetable production worksheet, students read information about the nutrients in vegetables and how they are grown. Learners participate in a game of Twister to...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Supply Chain Management
Students identify the steps of production. For this supply chain lesson, students determine how businesses monitor production and trace the supply chain of products they own. Students also discuss ethical issues related to the supply chain.
Curated OER
From the Store to the Shopper
Learners explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
All Wrapped up and Nowhere to Go
Young scholars consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Young scholars determine the...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company