Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
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Un anuncio comercial
Create your own television advertisement. Have your learners collaborate to create a product and film a tv commercial for it. Consider providing key vocabulary or sentence frames for lower-level learners.
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Are You Plugged In?
Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
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Imus: How much free speech is too much?
Students explore current interpretation of the First Amendment, including that of commercial speech. Next read background about Don Imus and his comments about the Rutgers women's basketball team.
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Family Newscast
Students report on family trends, functions of the family and various ways of selecting marriage partners. In this family lesson plan, students act as editors, commercial skits, and writers for a newscast about families.
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Providing a Helping Hand
Students examine the concept of philanthropy. In this service learning lesson, students create charts that display how corporate sponsorships benefit communities.
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Ancient Greece Podcast
In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Middle schoolers follow a rubric and outline to create their podcast. Students present their podcast to their fellow middle schoolers.
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Stay Fit, 'Cause You Never Know.
Students identify what "Active Living" means and compare and contrast the relationship between fitness and active living by developing a recipe for Active Living. They examine Canada's Food Guide to Healthy Eating and the importance of...
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
Council for Economic Education
Econ Ed Link: The Big Mac Index
How fast can you say "twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun?" This question was asked of millions of TV viewers in the now famous 1970s McDonald's television commercial promoting the Big Mac.