Curated OER
Violence in Sports
Young scholars explore the gratuitous use of violence in televised sports. They discuss sports they participate in, and the rules and consequences that relate to unsporting behaviour. They see if the same rules apply to professional...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Curated OER
Logo Design
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Levin Institute
Unit on Culture and Globalization
Students explore the concept of cultural globalization. In this global issues lesson, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market.
Curated OER
Sports Helmets and Impact Testing of Polymers
Students examine the importance of good quality safety gear. In this investigative lesson, students will tests various polymers, collect data, and analyze the data to determine which polymer is best for safety helmets. They will design a...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of mini-markets and...
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
NUMB3RS - Season 2 - "Convergence" - Air Hockey
Learn how to use a matrix to organize data to solve a problem. This activity uses wins and losses to rank players for an air hockey tournament they wish to have. After practicing some basic matrix operations the class could do the...
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
NUMB3RS Activity: Settling The Score
Learn how to investigate matrix multiplication. In this secondary mathematics lesson, students examine matrix multiplication in the context of a Homes-Rahe stress test which is similar to the process used to score figure skaters. The...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Curated OER
Olympic Glossary
Students match each vocabulary word to the appropriate sport and create a class glossary that will add to their understanding and also add to their enjoyment of the Winter Olympic Games.
Curated OER
The Basic Questions: What, How, and For Whom?
Students review the various types of economic systems. As a class, they identify the three basic economic questions: what?, How?, and For Whom?. Using capitalism as an economic system, they discuss how each question is answered.
Curated OER
Women in Baseball:Talk Show
Young scholars explore the development of women's baseball during the 20th century. They "role play" women who participated in some form of baseball (amateur, semi-professional, or professional) as well as other advocates of women's...
Curated OER
Who Is My Competitor?
Young scholars brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
Cyber Skills
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
Curated OER
A Healthy Diet
Young scholars examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...