Students explore the ways in which media messages work and the ways in which consumers are targeted.

Pupils use basic sewing skills to make a product and explore the free market process.

Students critically examine the purpose and methods of effective advertising. For this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and...

Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.

Students summarize support for free market labor vs. slave labor in antebellum America. They explain how existing economic conditions influence support for free market labor vs. slave labor.

In this English learning exercise, learners read "Microsoft Targets Apple iTunes," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.

Students read the speeches of Abraham Lincoln and James Hammond. They discuss the speeches and answer questions about free labor vs. slave labor.

"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...

In groups of four, pupils brainstorm about seafood. They view the Monterey Bay Aquarium Seafood Watch website to examine the problems caused by the seafood industry. Learners are then brought back together to discuss what they...

Learners view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...

Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...

There’s no such thing as a free economics course, but here's a resource that is as close as you can get. Drawing on the expertise of a textbook, augmented by input from higher education economics instructors, a helpful eBook presents a...

Students explore marketing concepts while producing food items to sell. They are divide into groups. Students create or revise the Research Survey to use during the week to either determine the product they they sell or which variety...

Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.

Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...

Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.

Students investigate the cultivation and marketing of coffee. In this global studies lesson, students consider the connections of the 21st century world as they explore how coffee makes it from farms to their homes. Students consider the...

Low unemployment is an indicator of a healthy economy—right? Current employment data and research leads scholars on a quest to find the true health of the economy. They analyze research on Payroll Employment Data and watch a short video...

What stories do current trends tell about society, fashion, and the future? Scholars investigate the concept of inflation and its impact on the future of the American economy. They compile current economic data to determine the level of...

Can you make decisions that will impact millions of people around the nation? Scholars research the role of the Federal Reserve, and its Chairman, on the economic outlook of the country. They analyze current trends in unemployment,...

Have you ever checked your clothes to see how many nations created them? Pupils take a deeper look at international trade and the balance of payments nations have with one another. They use calculations, simulations, and primary sources...