Creative Visions Foundation
Studying Documentaries Like a Writer - Looking For Persuasive Techniques
Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided...
Newseum
The Tools to Persuade
After reviewing persuasion techniques, young historians examine how a specific technique was used in the pro- or anti-suffrage messages. They then examine how that same technique is used in modern-day media messages.
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Persuasion as Text: Organizational, Grammatical, and Lexical Moves in Barbara Jordan’s "All Together Now"
A thorough lesson on persuasive writing takes middle schoolers through several activities, including group discussion, collaborative posters, and independent writing. They compare historical speeches and analyze the persuasive techniques...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Middle schoolers watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Doctor DeSoto's Foxy Persuasion
Who is Doctor DeSoto? Start by playing a video clip (included). Discuss different methods of persuasion, and then analyze two different persuasive letter examples. What should your class be looking for? Send them off to work in groups...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Literacy Design Collaborative
The Art of Persuasion: How Rhetorical Devices Influence Audiences
Scholars analyze a variety of text to identify the development of claims and persuasive techniques writers use. In each text, pupils determine the argument and the persuasive techniques and complete a task introduction worksheet. The...
Curated OER
Rave Reviews
A fun lesson that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is a...
Curated OER
Franklin D. Roosevelt
Discuss the life of Franklin D. Roosevelt. This story, called "Franklin D. Roosevelt" by Laura Hamilton Waxman, is used to explore comprehension skills. Some of these skills include identifying prefixes and suffixes, making comparisons,...
Curated OER
The Power of Persuasion
Young scholars explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, young...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. For this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
Curated OER
Writing to Persuade
Middle schoolers discover effective writing techniques to create persuasive essays. In this writing instructional activity, students investigate ways to express facts and points of view through persuasive essays. Finally, the middle...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Curated OER
Persuade Me, Please! Reading a Persuasive Essay and Liking It!
Persuade your writers that crafting arguments is not that difficult. They only need to follow the steps outlined in this resource.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...