Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...

Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...

Students create marketing campaigns. In this technology skills instructional activity, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.

How do people form their opinions about certain social issues? Scholars research current global issues to find out how psychology plays a role in swaying thoughts. Using blogs, writings, and presentations, they uncover why people think...

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...

Here is a brain-popper! Corn, or more appropriately, maize, was intentionally domesticated by humans around 9,000 years ago and over a period of hundreds to thousands of years! Genetics and botany researchers have collaborated to find...

Learners investigate the slow food movement through a reading and activity. In this slow food lesson, students read about the differences in fast food and slow food and the ties to sustainable agriculture. They nominate a local specialty...

Students examine the basic concepts of advertising.  In this media awareness lesson plan, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or...

In this advertisements instructional activity, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This instructional activity directs students to read an article not provided here.

How fast can you say "twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun?" This question was asked of millions of TV viewers in the now famous 1970s McDonald's television commercial promoting the Big Mac.

Explore a table of average salaries for the various career fields. However, these aren't representative of everyone in that field. For example, some television reporters make millions of dollars a year. The salaries listed are a little...

September 11, 2001 was not a great day in air traffic control. As the morning progressed, four separate terror attacks unfolded in the skies, with hijackers using commercial aircraft as weapons. Perpetrators deliberately flew three of...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.