Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Writing: Advertisements
Learners explore these web pages to explore how to write good advertisements.
Curated OER
Honesty in Writing
Eighth graders analyze the conveyance of honesty in written products. In this writing skills lesson, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements regarding the common...
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Storytelling World
Maniac Magee
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based on the...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
C-SPAN
Should Your State Modify Its Voter Registration Laws and Methods for Submitting a Ballot?
What is the balance between democracy and security? Using articles and videos that examine state voting procedures, learners explore the difficult question. After looking at voting regulations in their state and nationally, they consider...
Curated OER
Critical Consumerism
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
Curated OER
Job Advertisements
In this ESL worksheet, students read 10 extracts from job advertisements. Students complete the gaps by writing in the words then each extract to a sentence.
Curated OER
Reading Job Advertisements
In this ESL reading job advertisements worksheet, students read extracts from job advertisements and fill in the blanks using given words. Students then match each extract to a sentence.
Curated OER
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
A Monster of a Metaphor
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
Curated OER
Information from Posters
Budding journalists examine and evaluate an informative poster advertising a public meeting to discuss city park issues. They write a paragraph explaining what they found to be effective and ineffective about the poster, then imagine...
Curated OER
Through Our Eyes
After reading Sandra Cisneros’ novel The House on Mango Street, class members design a canned food drive, create advertisements for the drive, and use digital cameras to document the entire process. In addition, pupils journal their...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
Curated OER
The Flatmates Episodes 76 & 77: Writing an Advert
Students analyze and write their own advertisements. In this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.