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What's the Ad Hook?

Students analyze car advertisements. They consider the types of ads that are geared towards young people, the hooks that advertisers use (bandwagon, music, celebrities etc.) and whether ads have any correlation to the quality of a product.

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Resource Details

Grade
7th - 12th
Subjects
Social Studies & History
1 more...
Resource Type
Lesson Plans
Duration
5 days
Instructional Strategies
Inquiry-Based Learning
1 more...
Year
2002
Included Materials
  • Project