Media Smarts
Kellogg Special K Ads
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
Neufeld Learning Systems
Concept: Ratios and Proportions
Upper elementary and middle school pupils fill out a chart creating six equivalent fractions and then compare them to six different objects and/or shapes. They group together 16 various terms related to ratios and proportions. Pupils...
Media Smarts
Media Awareness Network: Hate or Debate?
Discuss the difference between legitimate debate on a political issue and arguments that are based on hate through a science-fiction scenario that shows how a controversial issue can be discussed in both ways. Then learn how purveyors of...
Curated OER
Test-Driving Computers
A new form of standardized testing? Learners evaluate arguments for and against the use of computer-based standardized tests in schools. They express their views through discussion and explore the views of others through the creation and...
Alabama Learning Exchange
Comparing Fuel Economy
Compute fuel economy and gas mileage. Why? So you can teach rates and ratios, of course! Middle schoolers calculate the rate of miles per gallon for various vehicles. They research each vehicle, its mileage per gallon, and cost per...
Media Smarts
Taking Charge of TV Violence
Encourage your class to become aware of the violence that is present in children's television programs and how this violence can influence children. Do this by holding the planned class discussion in this lesson plan and providing...
Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
The Spanish Keyboard
Is your school fortunate enough to have Spanish keyboards? Provide this short guide to help learners recognize the differences and learn the codes for Spanish accents. Consider providing them with example sentences to type (either in...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Media Smarts
Cinema Cops
A study of how public perception is both reflected and influenced by film and television, this instructional activity helps young scholars develop an awareness of audience as well as a critical view of media. Depictions of police in...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Who Knows? Your Privacy in the Information Age
Teach young adults how to become advocates for their privacy in the modern information age. In a series of five lessons, learners explore their beliefs and opinions about privacy vs. the actual laws regarding who has the right to access...
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Curated OER
Let's Plan a Trip!
Take a virtual trip to see other countries and cultures! After learning about different cultures and populations, English learners think about a place they'd like to visit. Small groups or individuals plan a trip to a country of their...
Media Smarts
Violence on Film: The Ratings Game
Learn about film and TV ratings systems in Canada (includes a comparison to the MPAA system) and how they influence appropriate viewing for youths. A detailed commentary about the film Seven pointed at revealing flaws in ratings systems...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Gender Roles: Exposing Stereotypes
A series of activities help middle- and high-schoolers identify and explore gender stereotypes and how they can lead to violence and abuse. Use think-pair-share to activate whole class brainstorming about what it means to "be a man" and...
Media Smarts
Bias
See how bias operates firsthand. Half of the class reads one article while the other half reads another article on the same event. The obvious differences emerge when the two sides talk about their observations though. Several handouts...
Media Smarts
Hoax? Scholarly Research? Personal Opinion?
Divide your class into groups to study the validity of online sources. One group looks at the authority and accuracy of four listed websites, another group looks at advocacy and objectivity, and the third group looks at currency and...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Media Smarts
Violence on Television
Focus on a specific incident of violence on television in the case of the Canadian Broadcast System showing Silence of the Lambs on public television. Look at the broadcasting codes and a complaint that was filed against the Association....
Media Smarts
The Citizen Reporter
Ripped from the headlines! Discuss topical social issues like racism, discrimination, and diversity while exploring the concept of citizen journalism. Begin with a professional-looking presentation on the history of citizen journalism....