Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a activity that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Sharp School
US Geography Landmark Commercial
Experience famous geographical landmarks around the United States right from the comfort of your very own classroom. Learners research national landmarks, such as the Grand Canyon, Yellowstone National Park, and Niagara Falls, and then...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Skyscraper Museum
Designing a Skyscraper
Besides serving as awe-inspiring monuments of human achievement, skyscrapers are built to perform a wide range of functions in urban communities. The second lesson in this series begins by exploring the history of the Empire State...
Curated OER
That's the Spirit
Is, as Walt Whitman contends, America’s “almost maniacal appetite for wealth,” the heart of the American dream? Class members grapple with this question as they read David Brooks’ article “The Commercial Republic,” and quotes that...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Chymist
Plop, Plop, Fizz, Fizz
One of the most recognizable commercial melodies was written in 1977, and led to gastronomical relief around the world. Scholars use Alka Seltzer tablets to measure reactants and calculate the chemical equation for the reaction of NaHCO3...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
DiscoverE
Build a Better Boomerang
This isn't the boomerang you're used to. Scholars first see how a commercial boomerang works. They then cut out a four-wing boomerang and test its flight to compare it to that of the commercial boomerang.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this instructional activity on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Missouri Department of Elementary
The Quest for Magic Minutes
A "Magic Minute" activity asks class groups to develop a commercial to advertise a way to turn a time-waster into a time-saver. Ad groups begin by brainstorming time-wasters and then problem-solve was to turn them into time-savers. After...
Workforce Solutions
30 Seconds
Thirty seconds are all scholars have to develop an engaging commercial to showcase their talents and experience within a specific occupation. Pairs work collaboratively to keep each other on time to deliver information speedily and ask...
Curated OER
Creating a Cartoon of the Philippine-American War
During the Industrial and commercial expansion of the United States, war broke out between America and the Philippines. Explore conflict, American Imperialism, and political cartoons with this creative project. Learners view the film,...
Curated OER
Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the attached...
California Academy of Science
Banishing Bycatch
Bycatch is a sad reality for many sea turtles, dolphins, and sharks; it occurs when they get unintentionally caught in commercial fishing nets. The class plays a game using popcorn and crackers, each child will attempt to catch the...
Institute of Electrical and Electronics Engineers
Blast Off!
With the use of a model rocket kit, aspiring aerospace engineers work cooperatively to construct and launch a rocket. A preparatory reading assignment is included, covering Newton's laws of motion and information about the first...
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