Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Explore communication through media by analyzing different advertisements and artwork. Budding artists view videos, websites, plays, and other artistic endeavors while discussing the true meaning of the work with their classmates. They...

Explore the New York Times, online and in print. Partners take the roles of reader and monitor while each peruses the newspaper. Discussion questions compare the online version to a hard copy print edition. Links provide comparison of...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal. 

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...

In a hypothetical scenario, food chemists use titration to concoct a brine solution for producing the crunchiest pickles. They also analyze store-bought pickle juices. In addition to reinforcing titration techniques, the lesson requires...

Classes look at and analyze primary source images to explore the differences between the colonial regions during the Revolutionary era. They break into groups to tackle each region and then present their findings to the class. A final...

Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...

Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...

Students investigate temperature using the TI. In this chemistry instructional activity, students analyze the change in temperature, as chemicals are dissolved in water. They analyze data collected using the CBL 2.

Used along with data collection devices, the EasyData Application for the TI-83 Plus/TI-84 calculator allows learners to use real data to learn math and science. Statistics, curve fits, and integrals are used to analyze the...

Students view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.

Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...

With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...

Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...

Students analyze primary sources. In this historical analysis instructional activity, students will closely examine the household objects that most impact their lives. Students will use research, analysis, and class discussion to draw...

Students use words with similar meanings to analyze implied meanings. In this word connotation instructional activity, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or...