Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
The Brand New Kid
Second graders explore cultural differences through reading. In this culture instructional activity, 2nd graders read the book The Brand New Kid by Katie Couric. Students discuss scenes from the book and how the character feels. Student...
Curated OER
Debate over Branding
The advantages and disadvantages of cattle branding are discussed. The class breaks into two groups to further consider each viewpoint. The lesson plan says that the class will read an article about the ongoing debate, but this article...
Workforce Solutions
Evaluating Your Brand
After completing an evaluation worksheet that asks learners to rate their skills honestly, individuals create an action plan that includes specific steps to improve in these areas.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Texas Education Agency (TEA)
Demonstrating Identification Techniques for Beef Cattle
Welcome to the ranch. First, pupils learn about the history of cattle branding with an informative PowerPoint and class discussion. Then, individuals develop a unique brand and practice branding their own paper cattle.
PBS
Stories of Painkiller Addiction: Learning About Opioids
Feeling high is not the only side effect of abusing prescription opioids. Middle and high schoolers learn more about specific painkillers, including Fentanyl, Oxycodone, and Clonazepam, as well as their common brand names and extensive...
Earth Day Network
Staying Green While Being Clean
Clean up the environment with a lesson that focuses on replacing hazardous cleaning supplies with green, environmentally-friendly products. Using a dirty patch of surface as a control area, kids clean other parts of various surfaces...
University of Arizona
Identity Repair
In a detailed, creative writing task, potential poets analyze how race, identity, and society categorize and (mis)represent us. The learning begins with an imaginative anticipatory set where students describe unique situations that...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and...
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Hastings Prince Edward Public Health
My Life—My Mental Health
Between peer pressure, an onslaught of hormones, and brand new responsibilities, the teenage years can be emotionally volatile. Equip young adults with coping mechanisms and a safe place to discuss their feelings with a guided lesson...
Curated OER
Friendship and Belonging
Students identify and demonstrate various emotions. In this philanthropy lesson, students listen to the book, The Brand New Kid by Katie Couric, and brainstorm ideas to help new children feel welcome at school. Students role play the...
Civics Center
Reflection: Boycott Agreement
Civics, ethics, and even US history classes may cover the topics of workers' rights and a liveable wage, the focus of this handout. It provides a summary of an agreement between the Committee of Immokalee Workers and Yum! Brands, Inc....
Curated OER
Carrot Sticks or French Fries?
Students investigate the influence of fast food brand names on food choices and analyze the factors that contribute to branding preferences. They write an opinion essay on the corporate responsibility to influence food choices.
Curated OER
Polar Bear Needs a Home!
Third graders are introduced to the topic of habitat . They create a zoo exhibit fo a polar bear that is being donated to the Albuquerque Zoo. The zoo is not big enough for a brand new cage, so the students choose which of three...
Council for Economic Education
Sand Art Brownies
Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...
National Library of Medicine
Your Environment, Your Health: Chemicals in Your Home
Many people know about chemical pollution, but are all chemicals bad? The third unit in a series of six addresses chemicals common in everyday life. Scholars learn about the chemicals found in their own homes, chemical safety, and...
Curated OER
One Of A Kind
Students explore current fashion trends. As a class, they discuss the statements that a dress makes, brand names, and cultural trends. Fashions from other cultures are observed and discussed by students. In pairs, students create...
Curated OER
Diet: You Are What You Eat
Third graders examine the issue of food quality to assess the dangers of pesticides, additives, and improper food preparation. After keeping food diaries and categorizing foods, they fill in food pyramids based on their journal entries....
ELA Common Core Lesson Plans
American Romanticism
Nathaniel Hawthorne's "Rappaccini's Daughter" provides the text for an activity that asks readers to select specific passages from the story, identify the aspect of American Romanticism the passage exemplifies, and then provide an...
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