Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
K20 LEARN
Is Pizza Epic? Word Choice
Remember when everything was Fantastic! Fabulous! Awesome! Iconic! A series of activities encourages young writers to move beyond these overused descriptors and instead choose a more precise language.
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Complete College America
The Marshmallow Reading/Writing Project
Which option would most children choose: One marshmallow now, or two marshmallows in 10 minutes? Learners watch the social experiment on video and discuss their observations. They then read articles and work in small groups to analyze...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Howard Hughes Medical Institute
Zebrafish and Skin Color
You may not know if that zebrafish in your fish tank is a model citizen—but it is definitely a model organism! What can we learn about ourselves from a tiny zebrafish? Discover more about the polygenic trait of skin color through a...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Howard Hughes Medical Institute
What van Leeuwenhoek Saw
When van Leeuwenhoek saw cells and single-celled organisms for the first time, he knew these small things were a big deal! Share his discoveries with young learners through a narrated video, model-building activity, and scale study....
Howard Hughes Medical Institute
The Teosinte Hypothesis
Don't want to sound corny, but your class will be a-maize-d by an engaging activity! Explore the history of the modern corn plant through a video and Punnett squares. Junior genetics experts get hands-on experience with actual research...
Idaho Coalition
Teen Relationships
Collaborative activities teach adolescents to talk comfortably about teen issues. Class members identify eight factors of healthy relationships among friends, family, and boyfriends/girlfriends. These factors are then used to help...
Social Media Toolbox
Social Media Education
Show what you know about social media! The 16th and final lesson in The Social Media Toolbox gives pupils the opportunity to share their social media experiences with their school communities. Groups identify the most important messages,...
Curated OER
Grammar Lesson Plan: Simple Past vs. Present Perfect
What's the difference between the present perfect and simple past? Have your class practice identifying and using both of these verb tenses through pair activities, whole-class discussion, and a worksheet.
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Teaching Tolerance
In Our Own Words: A Story Book with a Purpose
Academics turn into storytellers in an engaging activity on activism. The activity focuses on promoting social change in local communities with stories. Young historians plan a storybook to target a specific audience and social issue and...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
University of Southern California
Persecution of the German-Jews: The Early Years - 1933-1939
Young historians learn about the dehumanization process of stripping German Jews of basic, fundamental rights prior to the genocide of European Jews in the 1940s. Learners watch video clips of survivors who recount such events as the...
Curated OER
Language Arts: Putting Together a Position Paper
Students are able to identify the target audience for their writing. They are able to create an appropriate format for their papers. Students are able to focus on the developing clear arguments and supporting all key points with facts.
Howard Hughes Medical Institute
Modeling Food Webs in Darién, Panama
It's a jungle out there! Young biologists journey to Darien, Panama to examine the intricate relationships between the organisms that inhabit the jungle. Groups begin by demonstrating an understanding of energy flow in ecosystems, then...