Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Poetry4kids
How to Create a “Found Poem”
Writers compose an original found poem by searching for words that inspire them. Words are taken from everyday conversation, books, cut from magazines, the mail, or an already written poem.
Nemours KidsHealth
Eating Disorders: Healthy Advertising
In this eating disorders activity, students use drawings or photos from magazines to create an ad for blue jeans. They use realistic body types and positive messages about body image and types. The activity includes two questions about...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Virginia Department of Education
Practical Problems Involving Decimals
After discussing decimals and "going shopping" in the classroom, young mathematicians are given four practical word problems that require them to estimate their answers, given specific information. The highlight of the lesson is...
Nazareth College
Creative Writing
Learners discuss creative writing—what makes something creative writing? Each learner starts writing a story and after 15 minutes, they pass their story to another who adds to it. After another 15 minutes of writing, the story is passed...