What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

Language has power. Use the materials in a language arts teaching guide to equip learners with the knowledge of the persuasive techniques, both verbal and visual, that can be used to influence thinking.

Before your high schoolers reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class...

Should students be paid for doing well in school? That is the question at the heart of an argumentative writing unit that walks writers through the steps of crafting a persuasive essay. The carefully scaffolded scripted plans provide...

Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.

How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

[Free Registration/Login Required] A graphic organizer is provided to help students analyze persuasuve techniques in an advertisement. Students will analyze an advertisement and apply their understanding of the content.

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...

In this lesson students learn what propaganda is and how to identify it. Students have the opportunity to create a video of propaganda.