Curated OER
Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
Curated OER
Do The Research! Inventions
In this researching inventions worksheet, students research and answer questions about patents, cigarette lighter and match, and the first commercial computer. Students write 3 short answers.
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Reading Comprehension 5
Is the hamburger in that fast food commercial real? Interest your class in this reading assignment by playing a short fast food commercial using YouTube. Then, give your class this reading passage, and have them complete the multiple...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Individuality vs. Conformity
Have your middle schoolers participate in numerous activities designed to spark their awareness of literature. They express ideas and concerns clearly and respectfully in conversations and group discussions. Next, they view a music...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson plan is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the...
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
Curated OER
Animal Testing
Animal testing: cruel and inhumane, or innovative and life-saving? Scholars explore the topic and form their own opinions with help from the highly informative website. Pupils read a comprehensive overview of the topic, including...
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Can You Sell Your Cereal?
Young scholars evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify...
Curated OER
Fisheries Project
Students explore biology by completing a fishing worksheet. In this commercial fishery instructional activity, students identify the process of taking mass fish from the ocean and delivering them to eateries while discussing the negative...
Curated OER
Commercial Time. Don't Turn that Channel!
Students review information on drug abuse and types of drugs and then learn about alcohol and other drug abuse in a hands on activity. In addition, they learn about kinds of drugs and the effects of drug abuse on the body.
Curated OER
Exploring Fish Anatomy and Commercial Fishing Gear
Students investigate commercial fishing by exploring the technical methods. In this environmental lesson, students identify the fish that are most commonly consumed by humans and trace their path from ocean to plate. Students examine...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
Curated OER
Food, Glorious Food?
How are the reactions between American and European consumers different when it comes to genetically modified foods? Use the New York Times article "Consumers in Europe Resist Gene-Altered Foods" to inform your middle schoolers about the...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
EngageNY
TASC Transition Curriculum: Workshop 15
What do a cheetah, Audi commercial, and air have in common? They're all topics of an engaging inquiry-based, hands-on workshop for educators about background knowledge, reading strategies, the CER model, and argumentative writing. The...
Lexington Children's Theatre
Play Guide: A Charlie Brown Christmas
What's your favorite seasonal tradition? Before viewing a stage production of A Charlie Brown Christmas, language arts students explore the music and literary themes of the story. After they have watched the show, learners compare...
PBS
Reading Adventure Pack: Green Eggs and Ham
A reading of Green Eggs and Ham by Dr. Seuss and a nonfiction book of your choice begins a reading adventure pack comprised of three hands-on activities. Following the reading, scholars craft a food mobile made of colorful fruit and...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
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