Curated OER
Primary Source Analysis Worksheet
In this Colonial America primary source analysis worksheet, reviewers respond to 5 short answer questions. Although the primary source documents are not included, the questions could be adapted to the analysis of any primary source.
Crafting Freedom
Creating Original Historical Fiction Using Henry "Box" Brown's Narrative and Runaway Slave Ads
Young historians discover the experiences of runaway slaves after reading the brief biography and narrative excerpt of Henry "Box" Brown, who escaped slavery by having himself shipped away in a crate and popularized his flight in a...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Conceptual Analysis in Economics
Help develop assertive, critical-thinking skills that enhance growth and change while teaching economics. In groups, select a topic from a list and then discuss the pros and cons of each topic. Debate why advertising is necessary to our...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Vernier EasyData App
Used along with data collection devices, the EasyData Application for the TI-83 Plus/TI-84 calculator allows learners to use real data to learn math and science. Statistics, curve fits, and integrals are used to analyze the collected...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Application of Matrix Multiplication
The class explores a real-world application in which the data represents rental prices of beach condos. They problem solve by multiplying matrices to determine the cost of each property in each season. Several scenarios are presented in...
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Media Smarts
Kids, Alcohol and Advertising - Messages about Drinking
Young scholars examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Humanities Texas
Primary Source Worksheet: Text of “Prouder, Stronger, Better"
Political ads as primary source documents? But of course. Viewers analyze the strategies involved in the Republican Party's 1984 advertisement in support of Ronald Reagan's reelection.
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Curated OER
NUMB3RS - Season 2 - "Convergence" - Air Hockey
Learn how to use a matrix to organize data to solve a problem. This activity uses wins and losses to rank players for an air hockey tournament they wish to have. After practicing some basic matrix operations the class could do the...
EngageNY
Planning the Performance Task
Class members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.
Curated OER
How Soluble Is It?
Is sugar more soluble than salt? Experiment with water and solubility with an elementary science activity. After interpreting data from a bar chart, fifth graders use different types of sugar to determine if the size of sugar particles...
Curated OER
GCSE Notes 2000: Classical Music
Classical period music is defined by its characteristics and distinctive sound. A set of notes assists upper graders in recalling and analyzing music from the classical period based on musical terminology. An example analysis of Eine...
Curated OER
Hybrid Vehicles: Cut Pollution and Save Money
Math and science meet in this instructional activity on hybrid electric automobiles. This 24-page resource provides everything you need for teaching a instructional activity that compares the use of internal combustion engines to hybrid...
Curated OER
Grapes of Wrath: Setting up Historical Context
Discuss life in the 1930s in relation to the Dust Bowl and Great Depression, then do a cross-media analysis. Here you'll find background information on film maker John Ford, writer John Steinbeck, and 1930s America. You can compare the...
Curated OER
Written Document Analysis Worksheet
Investigate different types of documents with your middle schoolers. They look at newspapers, letters, maps, reports, etc. and answer a list of questions provided. Introduce them to different primary sources!