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Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
"Ad" Word Family: Alphabetical Order
In this alphabetizing worksheet, students read nine words that have the "ad" spelling pattern. Students alphabetize the words.
Curated OER
Chapter 11: Aggregate Demand and Aggregate Supply
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive instructional activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing...
Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...
Curated OER
Looks Good Enough to Eat
Young scholars examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Media Smarts
Selling Obesity
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
Curated OER
Placement and Organization of Employment Ads
Students locate the classified section within a newspaper, find the employment ads, and examine how the employment ads are categorized and arranged. Lastly, they locate ads for specific jobs.
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Understanding Content Vocabulary in Employment Ads
Students use worksheets and classified ads to improve their ability to interpret newspaper employment ads by learning to read and explain commonly used content vocabulary.
Curated OER
Want Ads
In this online interactive reading comprehension worksheet, students read a passage regarding want ads and respond to 10 fill in the blank questions.
Curated OER
Creating and Evaluating Ethnic Advertising
Learners examine the concept of ethnic advertising. In this African American history lesson, students watch segments of videos about the history of ethnic advertising. Learners respond to questions that correspond to each...
Curated OER
Science Careers Want Ads
Sixth graders examine the important items that need to be included in a want ad. They create a want ad for a career in science.
Curated OER
Runaway Slave Advertisement from Antebellum Virginia
In this primary source analysis activity, students analyze the runaway slave advertisement. Students respond to 5 short answer questions about the advertisement.
Curated OER
Reading: Ad For a Professional Job
In this reading advertisements worksheet, learners read an ad for a job as Director of Outreach Programs at a College of Public Health. Students answer 8 true and false questions about the text.
Curated OER
Practice Reading an Ad
In this ad learning exercise, students read an ad about sports day, answer multiple choice questions, short answer questions, and fill in the blanks to sentences. Students complete 3 activities.
Curated OER
Tobacco
Young scholars write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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