Unit Plan
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7
Online Publications

Become a Journalist

For Teachers 6th - 8th Standards
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Worksheet
Curated OER

"Ad" Word Family: Alphabetical Order

For Students 2nd - 3rd
In this alphabetizing worksheet, students read nine words that have the "ad" spelling pattern. Students alphabetize the words.
Lesson Plan
Curated OER

Chapter 11: Aggregate Demand and Aggregate Supply

For Teachers 10th - 12th
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
Lesson Plan
Curated OER

The Portrayal of Women in Media

For Teachers 7th - 9th
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Lesson Plan
Scholastic

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive instructional activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing...
Lesson Plan
Curated OER

Econ in a Bag

For Teachers 2nd - 3rd
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Lesson Plan
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Curated OER

A Positive Spin

For Teachers 6th - 12th Standards
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...
Lesson Plan
Curated OER

Looks Good Enough to Eat

For Teachers 5th - 7th
Young scholars examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food...
Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Lesson Plan
PwC Financial Literacy

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Lesson Plan
Media Smarts

Selling Obesity

For Teachers 7th - 10th
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
Lesson Plan
Curated OER

Placement and Organization of Employment Ads

For Teachers 5th - 8th
Students locate the classified section within a newspaper, find the employment ads, and examine how the employment ads are categorized and arranged. Lastly, they locate ads for specific jobs.
Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Lesson Plan
Curated OER

Understanding Content Vocabulary in Employment Ads

For Teachers 5th - 8th
Students use worksheets and classified ads to improve their ability to interpret newspaper employment ads by learning to read and explain commonly used content vocabulary.
Interactive
Curated OER

Want Ads

For Students 7th - 10th
In this online interactive reading comprehension worksheet, students read a passage regarding want ads and respond to 10 fill in the blank questions.
Lesson Plan
Curated OER

Creating and Evaluating Ethnic Advertising

For Teachers 9th - 12th
Learners examine the concept of ethnic advertising. In this African American history lesson, students watch segments of videos about the history of ethnic advertising. Learners respond to questions that correspond to each...
Lesson Plan
Curated OER

Science Careers Want Ads

For Teachers 6th
Sixth graders examine the important items that need to be included in a want ad. They create a want ad for a career in science.
Worksheet
Curated OER

Runaway Slave Advertisement from Antebellum Virginia

For Students 8th - 12th
In this primary source analysis activity, students analyze the runaway slave advertisement. Students respond to 5 short answer questions about the advertisement.
Worksheet
Curated OER

Reading: Ad For a Professional Job

For Students 6th - 7th
In this reading advertisements worksheet, learners read an ad for a job as Director of Outreach Programs at a College of Public Health. Students answer 8 true and false questions about the text.
Interactive
Curated OER

Practice Reading an Ad

For Students 2nd - 4th
In this ad learning exercise, students read an ad about sports day, answer multiple choice questions, short answer questions, and fill in the blanks to sentences. Students complete 3 activities.
Lesson Plan
Curated OER

Tobacco

For Teachers 5th - 8th
Young scholars write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
Lesson Plan
Curated OER

The Science of Selling

For Teachers 6th - 12th
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Lesson Plan
Curated OER

Advertisements

For Teachers 4th - 6th
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...

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