Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Rave Reviews
A fun lesson that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is a...
Curated OER
Quality Control at Kality Krunchers Dill Pickle Factory
In a hypothetical scenario, food chemists use titration to concoct a brine solution for producing the crunchiest pickles. They also analyze store-bought pickle juices. In addition to reinforcing titration techniques, the lesson requires...
Purdue University
Healthy Body Image: A Lesson Plan for Middle School Students
This is a very valuable lesson for middle schoolers on the importance of maintaining a healthy body image through diet, exercise, and positive mentality. The resource includes four lesson plans. The first two plans outline the physical...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Young scholars examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Curated OER
Script Reading
Learners investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.