Curated OER
The Branding of America (And Your State)
Students investigate about the origins of some major U.S. brands. They explore local products that stimulate the economy. Students create a map showing where those products originate. Students discover the products that their local area...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
The Brand New Kid
Second graders explore cultural differences through reading. In this culture lesson, 2nd graders read the book The Brand New Kid by Katie Couric. Students discuss scenes from the book and how the character feels. Student get with a...
Curated OER
What's Your Brand?
Students explore the history of branding livestock and discover it began as early as 2000 BC. They discuss reasons for branding and then design their own brand from pipe cleaners. Students dip their brand into paint and print it on...
Curated OER
Branding and Brand Names
In this brand names worksheet, students write favorite brands, discuss questions, invent new products, and more. Students complete 5 tasks.
Curated OER
Brand Names
In this brand names worksheet, students write the brand names that are commonly used for the items sold. Students complete 11 problems.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Students define cowboys and learn about their roles on rangelands. For this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Students read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Curated OER
Cattle Drive
Students explore cattle drives. In this United States history and letter writing lesson, students write a letter to their family predicting possible problems that were encountered by participants in cattle drives. Students design brands,...
Curated OER
Cool Brands UK
Students participate in a number of language based activities as they look at fashion trends and popular brands in the UK. They complete a class survey on the "coolest" clothes and what qualities make the clothes cool. They compare the...
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
My Blackberry Isn't Working
This instructional activity starts out on a strong note by using a humorous video called "My Blackberry Is Not Working" from BBC One to teach parody. While they watch the short video, viewers fill out a chart about the electronic brands,...
Curated OER
Silent Symbols Speak Loudly: Icons, Brands & You
Students view and discuss visual symbols around them every day, analyze symbols on United States one dollar bill, explore variety of meanings of same symbols depending on context and culture, and create their own money with symbols that...
University of Arizona
Identity Repair
In a detailed, creative writing task, potential poets analyze how race, identity, and society categorize and (mis)represent us. The learning begins with an imaginative anticipatory set where students describe unique situations that their...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Romanticism 1800-1860
What do Roger Chillingworth, Dr. Heidegger, and Ethan Brand have in common? They are all American literature poster boys for Romanticism, advertising the dangers of valuing reason over feeling and intuition. Introduce your class to...
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
Taste Test - Combining Sentences
Young scholars combine sentences to create compound sentences. They write about creating their own soda, then make their own soda, comparing and contrasting it with a national brand. They write a paragraph containing compound sentences.
Curated OER
Stop Signs, Musical Notes, Letters & Logos: Designing Symbols
Pupils develop an awareness of environmental print, such as signs, logos, brand names, and other print and non-print items that the children see and read in their neighborhood each day. They then engage in active problem solving as they...
Curated OER
Our Brand of Segregation - West Texas
Students explore the concept of segregation. In this oral history instructional activity, students conduct interviews and research primary sources to learn about segregation practices that affected African Americans. Students present...
Curated OER
Judging a Book by Its Cover
Here's one of the very few lessons I've seen that works for everyone: kindergartners through college learners! Readers of any age pick out a book from the class library or the school library, that has a damaged cover or jacket. Pupils...
Curated OER
Much-Loved Velveteen Rabbit
Young scholars in a special education class are read "The Velveteen Rabbit". Using construction paper, they draw two of their own rabbits making one look shabby and one brand new. To end the lesson, they use markers to color the rabbit...
Curated OER
Pitcher Perfect
Learners consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.
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