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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience!

For Teachers 6th - 8th
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Lesson Plan
Curated OER

The Great Cookie Company

For Teachers 4th
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness.  In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product. 
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Lesson Plan
Curated OER

Creating a Commercial

For Teachers 9th - 12th
Students investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for.  Students create a...
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Lesson Plan
Curated OER

I'm Convinced!

For Teachers 6th - 8th
Middle schoolers examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Lesson Plan
Curated OER

Product Persuasion

For Teachers 5th - 8th
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Lesson Plan
Curated OER

Consumer Education, ESOL

For Teachers Higher Ed
Students discuss types of housing, cost, location and terminology used in classified ads. They write a paragraph describing their image of the ideal home then exchange papers and edit each other's work.
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Lesson Plan
Institute for Humane Education

In Your Face: Reclaiming Billboards

For Teachers 9th - 12th
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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Unit Plan
Curated OER

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
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Lesson Plan
Curated OER

ESOL Competencies: Consumer Education

For Teachers Higher Ed
It is so important for your adult English language learners to know how to maintain their household and find the appropriate service providers when needed. Instead of using a phone book (which is rare these days), reference the internet...
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Lesson Plan
Curated OER

Facts vs. Opinions in Ads

For Teachers 6th - 8th
Pupils develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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Lesson Plan
One Hen

Making Choices

For Teachers 4th - 9th Standards
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
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Lesson Plan
Curated OER

The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Website
US Surgeon General

Get the Facts on E-Cigarettes

For Students 6th - 12th Standards
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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Lesson Plan
Curated OER

Persuasion in Print

For Teachers 9th
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
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Lesson Plan
Curated OER

Words That Sell

For Teachers 6th - 12th
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
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Lesson Plan
Southern Poverty Law Center

Choosing Reliable Sources

For Teachers K - 2nd Standards
It is more important than ever that 21st-century learners develop the skills they need to become savvy consumers of media. Young learners locate and identify reliable sources of information with a helpful media lesson.
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Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Lesson Plan
Curated OER

Consumerism Scavenger Hunt

For Teachers 5th - 8th
Young scholars explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Young scholars discuss information collected and conflicting answers to various questions.
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Lesson Plan
Curated OER

Bias, Prejudice and Propaganda

For Teachers 12th
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Lesson Plan
Curated OER

Adbusting: A Media Literacy Unit

For Teachers 9th - 12th
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Lesson Plan
Curated OER

Driving the Digital Highway

For Teachers 6th - 12th
Learners research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
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Lesson Plan
Curated OER

Pitching Patriotism

For Teachers 6th - 12th
Young scholars analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.