British Council
A New Logo for the World Wildlife Fund
Where does the money go? Learners take a look at the logo for the World Wildlife Fund and discuss characteristics of the panda in the logo. Scholars learn that cute, fuzzy endangered animals often receive the most donations. They keep...
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Dream of a Nation
Creating Awareness through Action Oriented Writing and Research
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth...
Curated OER
Stop Signs, Musical Notes, Letters & Logos: Designing Symbols
Students develop an awareness of environmental print, such as signs, logos, brand names, and other print and non-print items that the children see and read in their neighborhood each day. They then engage in active problem solving as...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
Scholastic
Lions, Tigers, and Slugs? Oh, My!
Explore the power of words with your class by analyzing the connotations of fictitious sports team names. Learners discuss team names and the mental images they convey. They create logos to illustrate the meanings and...
Curated OER
What's In a Name?
Introduce your language arts class to connotation, denotation, and diction. Middle schoolers identify and differentiate between the connotative and denotative meanings of words by analyzing the fictitious sports team names....
Scholastic
A Reading Guide to Sarah, Plain and Tall
Eliminate the hard work of creating an entire literature unit with this reading guide for the novel Sarah, Plain and Tall. From background information about the author and her motivation for writing the story to...
Curated OER
Drawing and Painting Business/ Logo Design
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
Curated OER
Me and My Logo
Students design their own emblem. In this introduction instructional activity, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates.
Curated OER
All About My School
Students construct a website with several links to pages they create. The site weaves logo titles, photos, animation, and textured backgrounds created and edited in PhotoShop into pages created using Dreamweaver software. The project...
Curated OER
Logos
Pupils create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
Curated OER
Merely Players
Disguises and role playing are the focus of a resource that uses Shakespeare’s As You Like It, Twelfth Night, and Henry IV, Part I, to demonstrate how we all play many parts in our lives; how we all are “merely players.” The many...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Understanding and Using Root Words to Expand Vocabulary
Middle schoolers engage in a activity which reminds them that root words indicate the base meaning of a word, and that those roots are found in many different words that have similar meanings. Pairs of pupils use construction paper and...
Curated OER
You Can't Sell This Thing
Students, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.
Curated OER
Advertising
Young scholars complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Young scholars see how many...
Curated OER
Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...