After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

Students develop estimation skills by using real life situations. For this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many...

Writers compose an original found poem by searching for words that inspire them. Words are taken from everyday conversation, books, cut from magazines, the mail, or an already written poem. 

Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.

Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...

Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...

Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.

Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.

Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....

Pupils develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.

Pupils use the internet to research a country of interest to them. Using graphics, they create a travel brochure about the country encouraging people to travel there. They present their information to the class while showing their...

Students conduct political campaigns. In this campaign investigation activity, students research political parties and political offices. Students choose an office to run for and create election videos that incorporate propaganda...

Technology—what exactly is it? Find out with a project designed to inspire the inner inventor in us all. The activity begins with a captivating podcast and a search of multiple websites that display different inventions and technology,...

Students watch a video a pre-taped TV commercials. They define propaganda and re-watch the video. Students choose a poster from Posters American Style and journal about their observations. Students use the computer lab to develop tape...

Learners analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Learners survey their friends or relatives about their...

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Students conduct research of the hantavirus pulmonary syndrome (HPS) or lymphocytic choriomeningitis (LCMV). They obtain the information and create a public announcement in the form of a brochure, newsletter, poster, radio announcement,...

Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...

Young scholars review information on drug abuse and types of drugs and then learn about alcohol and other drug abuse in a hands on activity. In addition, they learn about kinds of drugs and the effects of drug abuse on the body.

In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Students follow a rubric and outline to create their podcast. Students present their podcast to their fellow students.

Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...

Students explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson plan, students read and view mixed media to identify political issues that contribute to a civil...