Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Having a hard time defining bullying with your seventh graders? Discuss the different types of behavior one would see in a bullying situation with a series of lessons, worksheets, and group activities.

No study of World War II would be complete without an in-depth examination of the events of June 6, 1944. Pascal Vuong's D-Day Normandy:1944, is the perfect vehicle to convey the sheer magnitude of the events that have been called...

Voting for the next president of the United States is about finding the candidate who most closely aligns with your own values and sense of democracy. High schoolers become acquainted with the candidates from the 2016 election with a...

Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.

The Crusades sounds like a glamorous time period in the Middle Ages full of glory—but was it? Scholars find and review the truth of the Crusades' influence on the world through the resource. The study guides, separated individually by...

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

Here is a unique and engaging approach to learning about the steps a presidential candidate must take during a campaign. Learners role play the part of a candidate in this online interactive, taking part in a presidential...

Students recognize nonverbal cues in advertisements.  In this advertising lesson,  students navigate a website with history of advertisements.   Students collect sample advertisements. Students plan and perform or...

Students watch a demo which is a modification of an enzyme lab which is done as a "magic show". It's primary purpose is to tickle the curiosity of the student and grab interest before discussion of enzymes. It is also used to stimulate...

Students describe some of the characteristics of country and blues music. They see how country music rose to a nationally known music style. They write a two-paragraph essay on what they think country music be like in the next 100 years.

Students participate in a modified demo enzyme lab, a "magic show." The purpose of the demo is to tickle the curiosity of the student and grab their interest before discussions of enzymes. Its purpose is also to stimulate problem solving...

Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...

Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...

To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory instructional activity inspires...

Two lessons, "What Does Cyber Bullying Look Like?" and "Factors Influencing My Reporting the Bullying of Others," serve as examples of the 12 included in a Bully Free curriculum. Each plan includes discussion questions, an activity,...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...

As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

Following a brief survey about tobacco, scholars examine a fact sheet to answer questions about the substance. A practice page challenges the class to determine the cost of the habit using money math. Pupils discuss their findings...

Here's a clever switch on the tale of Pandora's Box. Rather than lifting the lid and having problems escape, class members write a problem on a strip of paper and place it in Pandora's Problem Box. A student  then pulls a problem...

As high schoolers seek to grow more and more independent, they must constantly make choices. Some options are healthy and some not so much. To begin the discussion, class members are asked to identify five safe and healthy (or...

Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...