Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
GENDER STEREOTYPES AND ADVERTISEMENTS
Learners identify gender stereotypes in advertisements.
Curated OER
Mr.Bubble's News
Second graders use a double bubble thinking map to compare newspapers and magazines. They browse through magazines and newspapers to identify characteristics of each type of text and find 5 features for each type of text. They share...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Mathematical Magazines
Students classify and tabulate the type of advertisements found in a collection of magazines. Determination is made on what percent of the total number of ads each type represents. They present their results orally and in a graph.
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
Advertisements
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
Curated OER
The Other Drug War
Young scholars examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Curated OER
Junk Food Jungle
Students become familiar with the nutritional value of foods advertised on television and in magazines. They discuss different types of foods and where snack food fits into a healthy diet. They categorize the foods they eat as healthy or...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Eastside Literacy Reading Lesson - Fact or Opinion
Analyze critical thinking skills that involve the ability to distinguish between fact and opinion through self-reflection. Higher education students will collect a newspaper article, advertisement, magazine article, tabloid article,...
Curated OER
Expanded Images
Allow your young artists to use their imagination with this fun art project! Cut out various images from a magazine to be the spark to your artists' creativity. Have them glue an image onto a piece of paper, then draw a backdrop to go...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
A Healthy Body Image
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
Curated OER
Environmental Issues in the Polar Regions
Students list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
Curated OER
Magazine Sales Talks
Learners role-play to determine the best types of magazines that should be purchased for their media center. They create a sales presentation for a particular magazine in small groups. As they listen to each presentation they evaluate...